Aviva announced that Rob Townend, currently Aviva's UK Claims director, has been appointed managing director of Aviva UK General Insurance. In his new role, Townend will report to Andy Briggs, Aviva UK Insurance ceo. HE will focus on driving continued excellence in general insurance, particularly in product design, pricing, claims and underwriting to provide customers with the insurance that best protects them, their families, their business and the things they value. Phil Bayles will continue in his role as managing director of UK Intermediaries, taking on the additional responsibility for leading the trading strategy. Townend and Bayles will work closely together to drive profitable growth for the general insurance business to maintain a strong market presence. Patrick Tiernan, currently Aviva cfo of Global Corporate and Specialty, will move to the new role of managing director of Global Corporate and Specialty, UK and Europe. Leading this growing global business in the UK and Europe, he will be focused on large general insurance corporate and Specialty risk clients. Andrew Morrish, currently Aviva's UK Motor Claims and Technology director, will move to the role of UK GI Claims director. UK appointments are subject to regulatory and appropriate board approvals, and will become effective following a transitional period.