Avanza Bank : Presentation från Carnegies sparplattformsseminarium, maj 2024

30 May 2024

Avanza

Carnegie Savings Platform Seminar

Avanza's evolution since foundation in 1999

2

Sweden's leading platform for savings and investments

7.5% market share of the Swedish savings market

	As of 31 March 2024
1,964,300	Our superior
user experience
customers	- a key success
As of 30 April 2024	factor

3

Savings capital of SEK 863 bn

As of 30 April 2024

Sweden's most satisfied savings customers for 14 consecutive years

SQI, December 2023

Avanza's strong brand - an important asset

"Which companies

do you know offer

solutions for saving in

securities?"

• Sweden's most satisfied savings customers for 14 consecutive years
• Top of the industry when it comes to brand awareness among non-customers
• 17.5% of the Swedish population are customers
• Word-of-mouthcustomer acquisition very important

Once again ranked 8th in Verian's* yearly survey of Sweden's most reputable companies - and as number one in the financial industry

Avanza

Swedbank

Nordea

SEB

SHB

Skandia

LF Bank

Nordnet

Other

Danske

Brand awareness among non-customers, %

57

53

	50
	47
	46
	30
	29
	25
	23
13	Source: The Swedish Quality
Index's savings category 2023

*Previously Kantar SIFO

4

Loyal and engaged customer base - utilised when innovating

High presence on social media through both main accounts and savings profiles keeps us close to our customers.

We work actively with tonality - speaking to Avanza should be like speaking to a friend. Our expression is:

• Simple and smart
• Up-to-dateand playful
• Human and inclusive

The daily interactions with customers are a vital part of the development of Avanza.

Low churn of 0.6% as of Q1-24~410,000 daily active users in Q1-24

The launch of one of our latest features, the analysis tab, was highly appreciated and led to much engagement on social media

5

We innovate together with our customers

Customers can sign up for beta functionality to become test users of early releases of new features and provide feedback.

When we release a new feature, we initially roll it out only to a limited number of customers, await their feedback and make improvements accordingly, before releasing it broadly.

Our "feedback buddy" system also keeps our product teams close to the customers.

We work systematically with A/B testing, sharing insights between all product teams.

We also meet with hundreds of customers for interviews and user tests each year - and conduct surveys to understand our customers' needs.

6

World-class user experience

It is in our DNA to constantly make improvements for the benefit of our customers.

Our customer experience is extremely quick, and our platform is packed with real-time data.

The key is to create an experience empowers our customers to make informed investment decisions.

We collect customer data systematically - no one else in the industry that has as much data and knowledge about retail savings and investments as Avanza.

We have a well-developed design system that allows us to maintain consistency in our product and roll out design changes within minutes.

During the past year, we have taken some major steps to make our services accessible for customers with disabilities.

7

A unique savings culture in Sweden - and good growth potential with a market share of only 7.5%

• Strong savings tradition in Sweden that has been built over many years
• Nowhere else in the world are mutual funds such a popular form of savings - and about a fourth of the Swedish population is invested in equities
• The need for savings is becoming increasingly apparent as social safety nets fray, this has been further underscored by the weakened Swedish economy the past years where many households have struggled
• Good growth potential in both existing and new customers

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Reporting strong growth figures

SEK billion

10	Strong net inflow month by month					100,0	Net inflow well on track for another strong year
		2023			2024
8					billion	80,0
6							60,0
4							SEK	40,0
2							20,0
0								0,0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct	Nov Dec		2015 2016 2017 2018 2019 2020 2021 2022 2023 4M
								2024

25 000	Steady customer intake
		2023		2024
20 000

15 000

10 000

5 000

0

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

SEK billion

2,5	Recurring inflow keeping steady through tough times
2,0
1,5
1,0
0,5
0,0
Q4-21Q1-22Q2-22Q3-22Q4-22Q1-23Q2-23Q3-23Q4-23Q1-24
			Monthly savings R12M		Premium inflows R12M

9

Net inflow to Avanza corresponded to 21% of the

total net inflow to the Swedish savings market in Q1-24

100%

80%

60%

40%

20%

0%

-20%

-40%

10

Avanza's market share of the savings capital

Avanza's market share of the net inflow

Avanza's market share of the net inflow, R12m

7,5%

Q1-14Q2-14Q3-14Q4-14Q1-15Q2-15Q3-15Q4-15Q1-16Q2-16Q3-16Q4-16Q1-17Q2-17Q3-17Q4-17Q1-18Q2-18Q3-18Q4-18Q1-19Q2-19Q3-19Q4-19Q1-20Q2-20Q3-20Q4-20Q1-21Q2-21Q3-21Q4-21Q1-22Q2-22Q3-22Q4-22Q1-23 Q2/23 Q3/23 Q4/23 Q1/24

The net inflow to Avanza is seasonally higher in Q3 and lower in Q2 and Q4. In Q2 this is due to dividends, tax refunds, higher pension premiums and partly annual payments to contractual pensions, which are not included in Avanza's customer offering.

21% market share of net

inflow in Q1 - to be

compared to the overall

share of 7.5%