AT&T announced that it has opened a new retail store designed to provide an interactive shopping experience that focuses on the mobile lifestyles of customers. The store, located in Fresno, California, includes a flexible design layout that allows customers to experience how products can be used in their everyday lives, explore new devices and accessories, and shop and play in an interactive space. The new store concept represents the latest example of the $7.1 billion investment the company has made in its wireless and landline networks in California.