AT&T and Home Box Office, Inc. have reached a multi-year, strategic agreement that will extend HBO's content across all AT&T products. The agreement renews HBO's existing contract with the AT&T DIRECTV and U-verse services, and will also make all HBO and CINEMAX content available on DIRECTV NOW. AT&T expects the new streaming service to roll out by the end of the year. In addition to bringing shows like HBO's multiple Emmy-nominated "Game of Thrones" and "Veep" to the DIRECTV NOW platform, HBO and CINEMAX content will also be part of AT&T mobile video bundle offers. Details about those will be available at a later date. As part of the agreement, DIRECTV and U-verse customers will continue to have access to HBO and CINEMAX content on linear TV, online and TV Everywhere apps.