ASICS Brand Expands in Boston with Opening of Creation Studio; Announces Management Appointments
February 27, 2018 at 01:30 pm EST
Share
ASICS officially opens its doors to the brand's new Creation Studio at 125 Summer Street in Boston. The Creation Studio brings together teams driving key areas of the business including footwear apparel, equipment, marketing, digital and commerce. ASICS now holds a significant bicoastal presence in the U.S., in both Irvine, California and Boston. The new space was designed to epitomize the brand's Japanese craftsmanship and attention to detail, encouraging the pursuit of mental and physical health and well-being. Neutral colors and natural materials including wood veneer wall panels and a branded living plant wall bring a calming and natural element into the environment, reminiscent of a Zen rock garden. Undulating white louvers and wood veneer panels are applied to vertical surfaces, creating texture and depth at each corner. The louver system also creates organic movement throughout the space which compliments a raked sand filled garden.
The company has made significant moves across their leadership team to recruit new talent and key industry executives. The Boston-based team now includes Andrew Richard, VP of Commerce, Ian Dickinson, VP of Footwear Merchandising and David Ayers, VP of Apparel. Further, Koichiro Kodama has been appointed Vice President, Corporate Strategy and Joni Lee Gaudes has been named Vice President, General Counsel. Kodama and Gaudes will both be based in Irvine, CA. Additionally, the marketing team adds new talent to their roster under the direction of Sarah Bishop, Vice President of Marketing. The hires include: Katelyn Nugent, Director of Performance, Ben Cesar, Director of Sports Marketing and Karen Menez, Director of Communications.
ASICS Corporation is a Japan-based company mainly engaged in the manufacture and sale of sports products, such as sports shoes, sportswear, sports equipment and others. The Company operates through six business segments. The Japan Region, Americas Region, Europe Region (including the Middle East and Africa), Oceania/Southeast and South Asia Region, and the East Asia Region segment mainly sell sporting goods. The Others segment is engaged in the manufacture and sale of HAGLOFS brand outdoor products.