Amplitude, Inc. announced the appointment of Tifenn Dano Kwan as its new Chief Marketing Officer. With a track record for driving product-led growth, building strong teams, and accelerating pipeline, Dano Kwan will oversee all aspects of Amplitude's marketing organization. She will join Amplitude's executive leadership team and report to Thomas Hansen, Amplitude's President.

Dano Kwan will lead Amplitude's marketing strategy and will oversee its corporate marketing, product marketing, and revenue marketing teams. An accomplished digital marketing leader, Dano Kwan was most recently the CMO at Collibra, a leading data intelligence platform, where she led a data-driven transformation of its marketing function and built a category-leading brand. Prior to Collibra, she was the CMO at Dropbox (Nasdaq: DBX), where she drove sustainable and profitable revenue growth through a customer-centric, digital-first approach. Dano Kwan also held numerous marketing leadership roles at SAP, including as CMO of SAP Ariba and SAP Fieldglass.

She holds a Master's of Law from L'ICES, l'Institut Catholique de Vendée and a Master's of Management from Audencia Business School. Dano Kwan is a graduate of the Kellogg Executive Education CMO Program. Dano Kwan will support Amplitude's marketing efforts as the company expands its best-in-class digital analytics platform.

With strong customer feedback core to the company's growth, Amplitude ranked #1 across nine categories in the G2 Fall 2022 Report, including as the #1 Product Analytics solution for the ninth quarter in a row and the #1 Mobile App Analytics solution for the fourth quarter in a row.Dano Kwan will be meeting with customers and industry experts at Cohort 2022, an in-person event for product, growth, and data leaders, taking place on November 14, 2022 at Bespoke in San Francisco. Attendees will hear from leaders at Canva, Webflow, Reforge, Notion, and more about how they're unlocking growth for 2023.