Amplitude, Inc. announced the appointment of Nathaniel Crook as the company's next chief revenue officer (CRO). With over 20 years of enterprise software sales and engineering experience, Crook will lead Amplitude's sales and partner organizations globally. News comes as current Amplitude CRO Matt Heinz transitions from the company, staying until mid-May to ensure a seamless handover.

Crook previously led the global go-to-market function at Instabase—including sales, marketing, professional services, customer success, and operations—through a period of historic revenue growth and customer acquisition. He also held sales leadership roles at Microsoft, Cisco, and a number of startups. Crook began his career as a developer and sales engineer, and has a Bachelor of Science in physics and mathematics from Muhlenberg College.