Amdocs Limited announced that it is collaborating with Three UK to transform its data capabilities, enabling the UK-based operator to embed data-driven decision making and provide its customers with a more personalized experience. Under the deal, which also includes a multi-year managed services agreement, Three UK is leveraging Amdocs' logical data model (aLDM) to build a scalable, open and modular data platform, allowing it to collect, organize, and store data for efficient consumption by all users and generate value from data quickly and easily. By migrating to a modern, cloud-based data architecture, Three UK will benefit from actionable, near real-time data insights, giving it the ability to serve customers contextual, timely recommendations and suggestions while driving multiple other business use cases that require integrated and reliable data.

Amdocs is creating a data-quality framework that captures, reports, and improves data-quality metrics. The creation of a common, unified data model and the structuring of data in a subject-oriented, integrated manner will provide the foundation for self-service business intelligence initiatives, whereby users can access, explore and utilize data to drive operational and customer experience improvements.