Treasury Wine Estates Ltd Selects Aldata for Category Optimization

Dec 03, 2012

Treasury Wine Estates (TWE), the world's largest pure-play listed wine company has purchased Aldata Shelf Planning software, part of the Aldata Merchandising & Category Management Solution suite from Aldata partner, Metiri Mensus.

Aldata Merchandising & Category Management, distributed by Metiri Mensus throughout the Asia Pacific region for over 10 years, is a suite of powerful, easy to use software modules that enable retailers and manufacturers to improve category performance and shelf reach.

"Implementing Aldata Shelf Planning, will enable us to further strengthen relationships with our retail partners, providing detailed category and planogram advice incorporating our specific knowledge and expertise in the wine category." says Andrew Hutchison, National Business Manager, Marketing and Category Management.

Learn more about Aldata's Merchandising & Category Management solutions

About Treasury Wine Estates
Treasury Wine Estates (TWE) is a unique global wine company with a leading international portfolio of new world wines. With over 11,000 hectares of vineyards, sales totalling over 33 million cases of wine annually and revenues of about AU$1.8 billion, TWE employs more than 3,500 winemakers, viticulturists, sales, distribution and support staff across 16 countries. www.tweglobal.com

About Metiri Mensus Pty Limited
Metiri Mensus' business is 100% Merchandising. The company offers a wide range of Retail Merchandising Solutions that provide the tools for companies to merchandise effectively. Metiri Mensus are known as the experts in merchandising and retail space planning via the distribution of the Aldata Merchandising & Category Management Suite throughout Australia and New Zealand. www.metirimensus.com

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