Adgorithms Inc. announced the launch of Albert 2.0, the world’s first and only self-driven marketing and advertising platform. Launched in 2014 as an artificial intelligence (AI) solution specifically for display and mobile ad campaigns, the new version of Albert executes full marketing and ad campaigns, from autonomous media buying - to campaign execution, testing and optimization - to analysis, proactive insights and recommendations across all digital paid and nonpaid channels. The AI marketing technology requires very limited upfront input or ongoing management from marketers and can process millions of events per hour per client, differentiating it from current programmatic and marketing automation technologies. Clients range in size from mid-to-large enterprise organizations, and current users of the new Albert platform include Harley Davidson NYC, Made.com and Evisu. With the new version of Albert, marketers can quickly and easily set up comprehensive digital advertising and marketing campaigns by providing campaign creative, and making upfront selections related to target audiences, channels, devices, and KPIs. And while Albert is autonomous, the platform offers 100% transparency allowing marketers to see every decision he’s made—and why.