The low-cost airline has also peaked at 95 percent load factor over the course of the recent holiday period, while ending December at 88 percent - both record high figures over the past 1.5 years. In the month of December, AirAsia Philippines ranked third most popular airline in terms of flight bookings among
Triumph over Challenges: Celebrating the 2021 Wins
The past year came with its own set of challenges - from new COVID-19 variants to stricter travel restrictions. However, it wasn't a year without some major wins.
With the downtrend in commercial flights in the first half of the year,
Accelerated Digitalization Amid the Pandemic
AirAsia Philippines has digitized multiple customer touchpoints and integrated several services in its airasia Super App. On the app, guests can now book their hotels and flights together in great value bundles through its SNAP feature. They can also do digital check-in at least 24 hours before their flight. And soon, boarding will be more seamless through
The world's best low-cost airline has also broadened its digital payment channels - forging stronger partnerships with mobile wallet giants GCash and Paymaya. The fast-growing reliance of Filipinos on mobile wallets has been observed by AirAsia Philippines which has grown its e-wallet transactions to 13 percent of total business, quadrupling its 2019 number of three percent.
The airasia Group's digital business has been recently valued at over
A Look into 2022: AirAsia Seeing a Better Normal
There is strong pent-up demand for travel and Filipinos are ready to get back in the air. And compared to the previous two years, all stakeholders - airlines, government units and customers - are now much more conscious of the key strategies and measures needed to properly approach traveling amid the pandemic. The country is now better equipped to face any new variants and potential surges.
In 2022, AirAsia Philippines has three main priorities: Cash availability and cash management to support recovery strategies enroute to profitability; Sustainable cost management and rationalization to operate commercial flights e.g. fuel, repairs and maintenance, airport charges, ground services, staff and staff related costs, marketing and other operating costs; expansion of its domestic presence from 14 destinations (2021) to 18 (2022) and to grow regional routes by exploring opportunities in the Middle east,
AirAsia Philippines is highly optimistic that with improved synergies between the national and local governments, and the intensified vaccination program of the country, more Filipinos will be enticed to travel again. Filipino travel behavior in 2022 will still center on safety, while also including key considerations like contactless customer touchpoints, affordability and leisure travel with tightly knit groups like visiting families and friends.
AirAsia Philippines joins the entire aviation community in hoping and planning for a stronger 2022 as it believes that domestic tourism will be one of the major pillars of economic recovery post-pandemic.
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