Aerohive Networks announced that it has partnered with Passforce to exclusively enable and power its new HivePass app to deliver personalized loyalty experiences for retailers. A part of Aerohive's Personalized Engagement ecosystem, HivePass unlocks the potential of native apps in iOS Passbook and similar Android apps, such as PassWallet, via an exclusive integration with Aerohive Wi-Fi and iBeacon technology to enhance and optimize the retail experience for consumers and modern retailing. Retailers are looking for ways to continually personalize the modern shopping experience, shaping how customers buy, while also optimizing consumer engagement and repeat business.

As a result, traditional coupons, special deals and other exclusive offers are turning to mobile devices as their delivery method. Built on Aerohive's cloud architecture, Aerohive's Personalized Engagement Platform allows retailers quick infrastructure deployment, and delivers rich network and client analytics for gaining insight into network and app usage. Retailers can now easily iterate to get the incremental opt-in experience that is specific to their demographic, market and location, triggering optimized loyalty and contextually-aware customer experiences.

Aerohive's exclusive partnership with Passforce helps power HivePass to leverage the Passbook app that is built into every iOS device and similar Android apps such as PassWallet to deliver a personalized loyalty app experience without the need to develop or download a dedicated app. HivePass engages a customer by installing a Passbook pass as part of the Wi-Fi access experience. The pass can then provide a coupon, loyalty card or other shopper benefit, opening up a line of communication between the retailer and the customer.

As a result, with Aerohiveâ s HivePass app, retailers can immediately start notifying customers of special discounts, recognize repeat shoppers or even increment loyalty points. Enabled by the unique integration of HivePass and HiveManager cloud platforms with Aerohive Wi-Fi and iBeacon infrastructure, retailers can easily create, modify and optimize passes that deliver the desired experience without the effort and expense of developing a custom loyalty app. Retailers can quickly get engagement right for the specific needs of their business, customers, and locations.

HivePass, enabled by Passforce, is currently available at no cost to new and existing Aerohive customers for trial and limited production.