Strategic Partners Integrate with Aerohive and Deploy Seamlessly so that Retailers Can Customize and Optimize for their Businesses Today

SUNNYVALE, Calif.--(BUSINESS WIRE)-- Aerohive Networks® (NYSE:HIVE), a leader in Wi-Fi and cloud-managed mobile networking, today announced the industry's first Personalized Engagement ecosystem, built to enable a next-generation retail experience for both customers and retailers. The unique, all-encompassing ecosystem integrates with eight best-of-breed solution vendors to deliver all the elements required to provide personalized engagement and a next-generation retail experience. Included in this ecosystem are two new Aerohive apps, HivePass™, a loyalty app, and Endless Aisle, an inventory search app, both free to existing and future customers.

News Facts

  • Today, retail is focused on traffic, conversion, attachment and retention. However, retailers struggle to extract and coordinate unique insights around foot traffic, POS, mobile devices and inventory across all stores in order to optimize customer loyalty, acquisition and engagement. As a result retailers are missing a huge opportunity to grow their top line.
  • A majority of retailers today lack an integrated infrastructure and ecosystem to completely personalize the retail experience through mobility and Wi-Fi. They want to focus time and attention on their business and not the details around connectivity, security and infrastructure, and are looking for an integrated ecosystem that works well together.
  • Aerohive's Personalized Engagement ecosystem of best-of-breed partners enable applications and insights that create engagement opportunities to grow retailers' top lines.
  • The Aerohive architecture allows retailers to connect devices and provide insights to trigger unique application experiences in their stores, all enabled by a powerful cloud platform and ecosystem of partners that tie connectivity, insight and applications together.
  • Aerohive's ecosystem integrates the following best-of-breed solutions to ensure retailers can confidently deploy the best in each area of mobility they care about;

    • Loyalty App Experience: HivePass, powered by Passforce, delivers a personalized loyalty app experience without the need to develop or download a custom app
    • Inventory search: Endless Aisle reference application from Aerohive and Magnet delivering information and insights about products that are not displayed within a store but are still available to the customer
    • Wireless WAN: Verizon BR200 LTE VZ integrated retail in a Box Wi-Fi, firewall, switching/routing with integrated Verizon 3G/LTE
    • Next Gen POS: Lightspeed POS bundle with BR200 LTE VZ, Connected Restaurant and Connected Retail in a box
    • iBeacon/Wi-Fi AP integration: Radius Networks available for both new Aerohive deployments and existing customers
    • Retail Analytics: Euclid Analytics for the best "big data" solution, directly integrated and available for free in Aerohive's HiveManager®
    • Monetized Wi-Fi: Cloud4Wi offering leading monetized guest access and automated advertising, payment and couponing
    • MDM solutions: Client Management from Aerohive and Airwatch for the most complete content and device management
    • Cloud Security: OpenDNS offering the best price and performance in the market
  • HivePass, an exclusive Aerohive capability powered by Passforce, uniquely leverages the Passbook application that is built into every iOS device and also similar Android applications like PassWallet, to deliver a personalized loyalty app experience without the need to develop or download a dedicated app. HivePass engages a customer by installing a Passbook pass as part of the Wi-Fi access experience or even as a targeted link or QR code. The pass can provide a coupon, loyalty card, or other shopper benefit, and once downloaded, opens up a line of communication between the retailer and the user.
  • As a result, with Aerohive's HivePass retailers can immediately start notifying customers of special discounts, recognize repeat shoppers or even increment loyalty points. Enabled by the unique integration of HivePass with Aerohive Wi-Fi and iBeacon infrastructure, retailers can easily create, modify and optimize passes that deliver the desired experience without the effort and expense of developing a custom loyalty application.
  • Enabled by Magnet Systems, Aerohive's Endless Aisle reference application leverages iBeacon and Wi-Fi to allow retailers to engage customers with information and insights about products not physically in the store. Endless Aisle will reflect the logo and inventory of whatever store the customer is physically closest to, allowing retailers to tailor an endless aisle experience for free. Endless Aisle leverages Aerohive infrastructure and intelligence to provide location-based connectivity that delivers product that is relevant to where the consumer is in the store, including the ability to request sales assistance from an associate.
  • Aerohive's partnership with Cloud4Wi allows retailers to easily offer more value from their guest Wi-Fi and monetize the return on investment. Cloud4Wi enables Aerohive customers to quickly and easily offer pay-for-bandwidth tiered services, next-generation hotspot capabilities, targeted advertisements and discount offers and integrated applications. Together, Aerohive and Cloud4Wi provide retailers access to a rich set of features that deliver unique experiences, courtesy of the guest Wi-Fi to help monetize access in a retail environment.
  • Aerohive and Radius Networks deliver integrated enterprise Wi-Fi and iBeacon technology, facilitating the delivery of a solution that provides advanced insight into mobile user behavior and mobile experience personalization.
  • The Aerohive/Lightspeed POS bundle includes an Aerohive BR200-LTE-VZ branch router "retail in a box" solution that delivers gigabit switching, routing and Wi-Fi with integrated LTE WAN connectivity to deliver a complete network solution setup in less than ten minutes. Combined with Lightspeed point-of-sale (POS) system, this solution provides complete connectivity and order processing for any store or mobile POS quickly.
  • The Aerohive dashboard in the Personalized Engagement ecosystem provides full visibility and reporting information including application usage, SSID and user profile which allows an administrator to plan capacity and understand usage trends across an entire organization. This Information can be correlated and compared across segments of the deployment to help measure effectiveness of campaigns and retail locations.
  • Built on Aerohive's award-winning cloud architecture, Aerohive's Personalized Engagement ecosystem allows retailers quick infrastructure deployment, and delivers rich network and client analytics for gaining insight into network and application usage. Retailers can now easily iterate to get the incremental opt-in experience that is specific to their demographic, market and location, triggering optimized loyalty and contextually aware customer experiences.

Resources

  • Aerohive's Features & Benefits for the Retail Industry
  • Aerohive Retail Case Studies
  • Aerohive Retail Whitepaper
  • Aerohive Personal Engagement Platform
  • Aerohive HivePass powered by Passforce
  • Aerohive and Radius Network Partnership
  • Aerohive and Lightspeed Partnership
  • Aerohive and Cloud4Wi Partnership
  • Aerohive and Euclid Analytics Partnership
  • Aerohive and Airwatch Partnership
  • Aerohive and OpenDNS Partnership
  • Aerohive and Magnet Partnership

Pricing and Availability

  • Many of these ecosystem solutions are available for customers to try for free, including HivePass, Endless Aisle, a freemium tier of Cloud4Wi, a standard Euclid Analytics integration and an OpenDNS. Additional tiers of service of Euclid and Cloud4Wi are available for customers who want more functionality than available in the free tiers.
  • The Lightspeed POS bundle starts at $1999 US list and is available directly from Lightspeed.
  • Radius iBeacons start at $19.99 US list.

Comments

"Aerohive is miles ahead in seeing Wi-Fi as an investment to help engage and know customers better and not just as an expense," said Tim Walter, chief technology officer, and chief information officer at XSport Fitness. "Retail moves fast, and we need solutions like HivePass that can keep up and help us optimize how we connect to our customers."

"With today's always-on, always-connected shopper, consumers now expect more from physical retailers than just service; they expect an experience," said Bill Hoppin, vice president of business development, Aerohive Networks. "As a result, retailers must dramatically change and enhance their in-store digital environments. With Aerohive's Personal Engagement ecosystem, we're changing the retail experience by providing retailers with tools to do just that. With today's announcement, Aerohive provides retailers with quick and easy access to the smart solutions they need to personalize the connection between retailer and customer, without pushing privacy boundaries. In addition, we're giving retailers the opportunity to experiment with these various solutions and choose those that work best to customize the in-store experience they're looking to provide, enabling them to become more in tune with their customers and better optimized for their businesses."

Safe Harbor Statement

This press release contains forward-looking statements, including statements regarding new Aerohive product and service offerings and statements regarding their expected performance, market receptiveness and competitive advantage. These forward-looking statements are based on current expectations and are subject to inherent uncertainties, risks and changes in circumstances that are difficult or impossible to predict. The actual outcomes and results may differ materially from those contemplated by these forward-looking statements as a result of these uncertainties, risk and changes in circumstances, including, but not limited to, risks and uncertainties related to: our ability to continue to attract, integrate, retain and train skilled personnel, general demand for wireless networking in the industry verticals targeted or demand for Aerohive products in particular, unpredictable and changing market conditions, risks associated with the deployment, performance and adoption of new products and services, risks associated with our growth, competitive pressures from existing and new companies, technological change, product development delays, our inability to protect Aerohive intellectual property or to predict or limit exposure to third party claims relating to its or Aerohive's intellectual property, and general market, political, regulatory, economic and business conditions in the United States and internationally.

Additional risks and uncertainties that could affect Aerohive's financial and operating results are included under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," in the Company's recent quarterly report on Form 10-Q. Aerohive's SEC filings are available on the Investor Relations section of the Company's website at http://ir.aerohive.com and on the SEC's website at www.sec.gov. All forward-looking statements in this press release are based on information available to the Company as of the date hereof, and Aerohive Networks disclaims any obligation to update the forward-looking statements provided to reflect events that occur or circumstances that exist after the date on which they were made, except as required by law.

About Aerohive Networks

Aerohive (NYSE:HIVE) unleashes the power of enterprise mobility. Aerohive's technology enables organizations of all sizes to use mobility to increase productivity, engage customers and grow their business. Deployed in over 17,000 customers worldwide, Aerohive's proprietary mobility platform takes advantage of the cloud and a distributed architecture to deliver scalable, simplified, secure and cost-effective networks. Aerohive was founded in 2006 and is headquartered in Sunnyvale, Calif. For more information, please visit www.aerohive.com, call us at 408-510-6100, follow us on Twitter @Aerohive, subscribe to our blog, join our community or become a fan on our Facebook page.

"Aerohive" and "HiveManager" are registered trademarks and "HivePass" is a trademark of Aerohive Networks, Inc. All product and company names used herein are trademarks or registered trademarks of their respective owners. All rights reserved.

Source: Aerohive Networks

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