30 January 2012
Aegis Group plc ("Aegis"), the world's leading, focused media and digital communications group, today announces that it has acquired a minority share in The Upper Storey Pte Ltd ("TUS"), an award-winning digital creative agency based in Singapore. TUS will become part of Isobar in Asia Pacific and will be rebranded as TUS Isobar. TUS's gross assets as of 31 October 2011 were £0.5m (S$0.9m).
Founded in Singapore in 2001, The Upper Storey is one of a new breed of digitally savvy agencies with through-the-line thinking. The agency specialises in engaging consumers through innovative digital campaigns, programs and platforms.
TUS has three divisions: The Upper Storey - strategy and creative focused digital marketing, Mofuro - motion graphics, 3D and experience design production, and Studio TUS - the group's production and technology hub. Their clients include Microsoft, American Express, Intel, Daimler, Dell, Draeger, UOB, Mediacorp, NOL and Como Hotels and Resorts.
ENDS
For further information please contact:
Aegis Group plc
Rob Gurner +44 (0) 20 7070 7708 (investors /
analysts)
Adam Fisher +44 (0) 20 7550 3461 (media)
Notes to Editors:
About Aegis Group plc:
Aegis Group plc is the world's leading, focused media and
digital communications group. Made up of two operating
businesses, Aegis Media (Carat, Vizeum, Posterscope,
Isobar and iProspect) and Aztec, the scan-based market
and consumer insights company, Aegis Group helps clients
build consumer relationships by communicating their
products and brands effectively. Our services include
communications strategy through digital creative
execution, media planning and buying, brand tracking and
marketing analytics. Aegis Group plc shares are listed on
the London Stock Exchange (AEGS.L).
About Isobar
Isobar is a modern communications agency network, made up
of a committed and diverse group of over 2,500 people in
34 markets. Established in 2003, Isobar is the global
home for the world's finest digital pioneers and the
smartest traditional marketing talent, that helps
reconnect brands with their fans and customers by
creating irresistible ideas combining creative, planning,
technology and data. Together, Isobar brings people and
brands together, like never before. Isobar is part of
Aegis Media, the media communications business of Aegis
Group plc. www.isobar.com
About The Upper Storey
Founded in 2001, The Upper Storey is a Singapore-based
digital agency that focuses on engaging consumers through
innovative and long-term digital communication platforms.
It is one of a new breed of digitally savvy agencies with
through-the-line thinking. The award-winning agency's
clients include American Express, Dell, Draeger, Daimler,
Microsoft, MediaCorp, NOL, and UOB, to name a few. The
Upper Storey has three divisions: The Upper Storey;
strategy and creative focused digital marketing, Mofuro;
motion graphics, 3D and experience design production, and
Studio TUS; the group's production and technology hub. www.theupperstorey.com
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