MOUNTAIN VIEW, Calif. and BOULDER, Colo., April 21 /PRNewswire-FirstCall/ -- AdEx Media, Inc. (OTC Bulletin Board: ADXM), a leading pay-for-performance online lead generation and marketing platform services company, today announced it has expanded its lead generation platform into the life insurance vertical.

The leads delivered to the life insurance vertical will use AdEx's proprietary lead verification tools, call center qualification platform, and interactive voice response notification technologies, already in place.

Scott Rewick, AdEx Media's Chief Executive Officer commented, "This expansion broadens our already important position in the financial services sector where we are a leading supplier of annuity, 401k and retirement planning leads to financial advisors." Mr. Rewick continued, "Expansion into this new vertical demonstrates the strength and scalability of our lead generation platform which we plan to utilize in additional verticals."

For more information and to view AdEx Media's current investor presentation, please visit, www.adex.com.

About AdEx Media, Inc.

AdEx is an integrated Internet marketing and lead generation publisher and developer, manufacturer, and marketer of consumer products with a focus on both marketing and distributing its own products and offering advertising customers a multi-channel Internet advertising network and broader solutions for direct advertisers and agencies. AdEx's marketing platform provides a range of services including (i) search marketing; (ii) display marketing; (iii) lead generation; and (iv) affiliate marketing. AdEx currently sells its own suite of consumer products which include: (i) Overnight Genius -- a comprehensive computer learning course mastering MS Windows, MS Office, eBay, and others; (ii) Rising Star Learning -- a math and language arts educational product for children; (iii) Debt Snap -- an audio seminar designed to help consumers manage their debt and restore credit standing; (iv) Lucky At Love -- a relationship strategy product; (v) EasyWhite Labs -- a teeth whitening kit; and (vi) Acai Alive -- a dietary supplement. The company offers advertisers a compelling value proposition by offering true pay-per-performance pricing, commonly known as cost-per-action (CPA) or pay-per-action (PPA).

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission. 

    Investor Contact:
    Aimee Boutcher
    Boutcher & Boutcher
    (973) 239-2878

SOURCE AdEx Media, Inc.