SHANGHAI, Aug 17 (Reuters) - Zhongzhi Enterprise Group told investors that it is facing a liquidity crisis and will conduct debt restructuring, two sources said, as the Chinese asset manager grapples with a deepening property market downturn.

Beijing-based Zhongzhi has hired one of the Big Four accounting firms to conduct a comprehensive audit of the firm, and is seeking strategic investors, Zhongzhi management told investors in a meeting on Thursday, according to two investor sources.

The meeting was held after Zhongrong International Trust Co, a leading trust company controlled by Zhongzhi, missed payments on dozens of investment products since late last month.

Zhongzhi did not immediately respond to a Reuters request for comment. (Reporting by Shanghai newsroom; Editing by Jacqueline Wong)