ClickBank, the world’s leading digital commerce and marketing platform for entrepreneurs, today unveiled new data revealing that the platform is driving big business for YouTube content creators. ClickBank processes over 30,000 daily transactions, and traffic data associated with these sales shows that online entrepreneurs who are taking advantage of YouTube are its most successful and fastest growing online.
The proof is in the numbers. Among ClickBank’s over six million clients, those that leveraged YouTube traffic in 2014 to sell their products were responsible for an impressive 70 percent of total sales on the platform. Yet this elite group represents a mere fraction of a percent of ClickBank’s total client base. And what’s even more impressive is that YouTube users are seeing year-over-year ClickBank revenue growth eight times on average that of their non-YouTube using counterparts.
There are two areas in particular that have seen the most dramatic growth as a result of YouTube referral traffic in recent months. ClickBank’s largest category “health and fitness” has seen a 38 percent month-over-month sales growth as a result of YouTube referral traffic, while “self-help” has experienced upwards of 42 percent growth, with a noticeable 71% growth over the two month August through October time period.
Clients in these categories that are leveraging YouTube combined with ClickBank's ecommerce platform have enjoyed notable revenue increases in their businesses as a result. Take Epic Soccer Training in the health and fitness space. With a YouTube channel that has received over 10 million views since launching in 2012, soccer expert Matt Smith has used his business on ClickBank to monetize this traffic source.
“As an All-American and former professional soccer player, I have been able to help others improve their game through my video tutorials,” explains Smith. “But by monetizing these efforts through my ClickBank product Epic Soccer Training, I have achieved over $200,000 in sales this year alone.”
In the lifestyle category, ClickBank client Jared Polin has been sharing his photography expertise through his FroKnowsPhoto YouTube channel since 2010. Now with 1,800 videos, 375,000 subscribers, 50 million views, and thousands of sales this year on ClickBank alone, he has successfully monetized his audience in part through his ClickBank product The FroKnowsPhoto Beginner Guide to Getting Out of Auto.
“ClickBank is the turnkey solution that allows me to continue to create content and put it out into the world while having a proven platform for processing orders, returns, refunds, affiliate payments…all of the behind the scenes support that would require me hiring a full time person to handle were it not for ClickBank,” says Polin. “ClickBank allows me to capitalize on the traffic and demand I’ve created.”
ClickBank is committed to helping entrepreneurs worldwide access the resources necessary to develop, sell, and distribute information products. ClickBank is committed to expanding its offerings so that its customers will see ongoing success and greater opportunities to earn more, with increased flexibility to follow their dreams.
About ClickBank
ClickBank® is the world’s leading digital commerce and marketing platform for entrepreneurs, with six million clients and distribution in 190 countries. Entrepreneurs everywhere use our powerful online and mobile e-commerce platform to build a vibrant business across popular lifestyle categories. To learn more, visit http://www.clickbank.com.
