Xiaomi : announces two new large screen smart TVs and marks entry into home audio with Mi Soundbar

Mi LED TV 4X PRO (55)¹ and Mi LED TV 4A PRO (43)² usher a big TV revolution while Mi Soundbar aims to elevate the home sound experience for everyone

BENGALURU, India, 10 January 2019-Xiaomi, India's number 1 smart TV brand today introduced two new large screen TVs - Mi LED TV 4X PRO (55) and Mi LED TV 4A PRO (43)-along with a debut in the home audio category with Mi Soundbar.

Already leading in India's smart TV market, the launch of the new 55-inch and 43-inch models will help strengthen Xiaomi's foothold as the nation's number 1 smart TV brand.

Speaking on the occasion of the launch, Eshwar Nilakantan, Category Lead, Mi TVssaid,'We launched Mi LED TVs last year and the phenomenal response to the category has been overwhelming to say the least. We hit many milestones, including becoming the number 1 smart TV brand in India by selling over a million units in 9 months. We are very excited to take the most exciting category forward with the new TVs and add our first new category for 2019 - Mi Soundbar to our portfolio. I am hopeful that our Mi Fans would love the product with as much enthusiasm as has gone into building it.'

Mi LED TV 4X PRO (55) and Mi LED TV 4A PRO (43): Large screens and intuitive software

After an exciting entry into the TV business in Q1 2018, Xiaomi's Mi LED TV 4X PRO (55) and Mi LED TV 4A PRO (43) bring further refinements to make TV viewing an even better experience. Mi LED TV 4X PRO (55) comes with a large 55-inch (138.8cm) 4K UHD display with the panel featuring 10-bit colour depth, and support for HDR10. A capable set of internals drives the processing, including 20W stereo speakers tuned for louder sound and heavier bass with the outside topped with a beautiful metallic grey finish. Xiaomi's intuitive Bluetooth remote, which features a built-in microphone, allows for easy control with the addition of Google Voice Search.

Mi LED TV 4A PRO (43)'s 43-inch (108cm) display features a Full HD resolution of 1920 x 1080 pixels. The same 20W audio from Mi LED TV 4X PRO (55) also features here, as does the Bluetooth remote.

PatchWall with Android TVTM

With its content-first approach, PatchWall has already made TV viewing a much more intuitive experience for thousands of Indians. At the same time, Android TV with the Play Store offers flexibility while support for Chromecast makes it extremely easy to enjoy your favourite content. PatchWall features content from 14 different partners with over 700,000+ hours of content with deep integration with online and set top box content with universal search making it easy to search for any content across sources. Some of the top content partners being Hotstar, Hungama, Sony Liv, Voot, Eros Now, Zee5, Hooq, Epic ON and more.

PatchWall also announced its first PatchWall Binge Awards 2018 earlier this month. Rolling out a number of exciting categories, the new award initiative explores a rich variety of content offered on Mi LED TV's PatchWall, and highlights some of the most loved movies, shows and music videos by Indian viewers in the year 2018.

Mi LED TV 4X PRO (55)	Mi LED TV 4A PRO (43)
55' 4K UHD 3840 x 2160p display	43″ Full HD 1920 x 1080p display
20W stereo speakers with DTS-HD surround sound	20W stereo speakers with DTS-HD surround sound
PatchWall based on Android 8.1 Oreo with Android TV	PatchWall based on Android 8.1 Oreo with Android TV
64-bit Amlogic quad-core chipset with Mali-450 GPU	64-bit Amlogic quad-core chipset with Mali-450 GPU
2GB RAM + 8GB storage	1GB RAM + 8GB storage
WiFi 802.11 b/g/n 2.4GHz/5GHz	WiFi 802.11 b/g/n
Bluetooth 4.2	Bluetooth 4.2
3 x HDMI (1 ARC) 2 x USB 1 x S/PDIF 1 x Ethernet	3 x HDMI (1 ARC) 3 x USB 1 x S/PDIF 1 x 3.5mm jack 1 x Ethernet

Mi Soundbar: Great sound, all around

After elevating the TV viewing experience for India, Mi Soundbar aims to complete the home audio experience for users. With eight drivers, including two 20mm dome tweeters for the highs, two 2.5' woofers for the mids and four passive radiators for the lows and enhanced bass, Mi Soundbar ensures no tune goes unheard.

Five connectivity options including Line-In, AUX, Optical, Bluetooth and S/PDIF make Mi Soundbar compatible with almost any TV, from CRT to LED. Inclusion of Bluetooth also means that Mi Soundbar can be paired with any smartphone or Bluetooth-enabled smart device.

With a 30-second setup, setting up Mi Soundbar is a breeze, a far cry from the home audio solutions currently in the market. With a clean design that has become the hallmark of Xiaomi products, Mi Soundbar blends into any room's decor effortlessly.

Availability

• Mi LED TV 4X PRO (55) and Mi LED TV 4A PRO (43) will be available via Mi.com, Flipkart and Mi Home stores for INR 39,999 and INR 22,999 respectively, starting 15th January 2019 at 12pm
• Mi Soundbar will be available via Mi.com and Mi Home stores for INR 4,999 starting 16th January 2019 at 12pm

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About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the 'coolest company' in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world's fourth-largest smartphone brand, and has established the world's largest consumer IoT platform, with more than 100 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 70 countries and regions around the world and have a leading foothold in many markets.

Xiaomi India is the number 1 smartphone player for four consecutive quarters since Q3 2018.

Xiaomi India is the number 1 Smart TV brand for Q2 2018 as per IDC Worldwide Quarterly Tracker.

For more information:

Yash Garg

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¹Mi LED TV 4X PRO 138.8cm (55) Model: L55M4-4XINA

²Mi LED TV 4A PRO 108cm (43) Model: L43M5-AN