Where Would You Whip It Out? UrgentRx® Launches Provocative Campaign During Heart Health Month

Brand encourages consumers to take the 'prepared over scared' pledge and carry Critical Care Aspirin? and help raise money for the American Heart Association®

UrgentRx®, developer of fast-acting, flavored powder medications, is asking America where they would #WhipItOut with the launch of a provocative new campaign. The initiative is aimed at educating consumers during Heart Health Month by raising awareness around the potentially life-saving role that 325mg of aspirin plays for heart attack victims.

"Most people are unaware of the fact that the simple act of taking a 325mg dose of aspirin at the first symptoms can increase the chance of survival during a heart attack by 23 percent," said Jordan Eisenberg, president and founder of Denver-based UrgentRx. "Critical Care Aspirin is a vital tool that everyone should be prepared to whip out to save a life anywhere, anytime."

UrgentRx Critical Care Aspirin TM is a credit card-sized, single dose of fast-acting, flavored powder aspirin and could be the most valuable item you can carry in your wallet. It is the only 325mg aspirin product that can be poured directly into the mouth and requires no water.

Heart disease is the leading cause of death for both men and women. Heart attacks strike 2,000 people each day affecting men over the age of 45 the most, according to the Centers for Disease Control and Prevention. This February, UrgentRx wants people to remember that heart attacks can strike at any time without warning and that a dose of 325mg of aspirin buys a victim critical time - possibly the difference between life and death. UrgentRx® Critical Care Aspirin is a fast-acting first-aid that can help the chance of survival in the initial minutes of a heart attack. It is the simplest, most convenient way to be prepared for a heart attack to help save your life or the life of a loved one.

UrgentRx will leverage consumers' willingness to #WhipItOut to donate up to $10,000 to the American Heart Association. Throughout the month of February, every time a consumer uses the hashtag #WhipItOut on Twitter or visits www.whipitouturx.com and takes the pledge to be 'prepared over scared' when it comes to heart attack awareness, UrgentRx will donate $1.00 to the American Heart Association.

"With #WhipItOut, we've created a provocative campaign that we hope will help capture consumer attention and educate the public about what simple steps are available to help increase the odds of surviving a heart attack," said Eisenberg.

In addition to Critical Care Aspirin TM, UrgentRx® Fast Powders TM sells five other flavored fast powder medications for on-the-go use. Headache Relief to Go TM, Heartburn Relief to Go TM, Upset Stomach Relief to Go TM, Ache & Pain Relief to Go TM and Allergy Attack Relief to Go TM all retail for $1.39 (MSRP) and are available at food, drug and mass retailers nationwide.

About UrgentRx

UrgentRx is a line of fast-acting, portable OTC medications providing right now relief for today's busy, on-the-go consumer. UrgentRx® Fast Powders TM, come in an innovative, fast-acting flavored powder format available in convenient, single-dose, credit card-sized packets for easier portability and accessibility. The flavored powders can be taken without water, providing immediate relief whenever and wherever needed. Initially developed for heart attack victims, UrgentRx currently produces medications for everyday ailments such as allergy attacks, headaches, aches and pains, heartburn, and upset stomach. Based in Denver, Colorado, UrgentRx was founded by entrepreneur Jordan Eisenberg. For more information, please visit www.urgentRx.com.

Formula PR
Bree Sutton, 212-219-0321
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