The White House on Tuesday announced a partnership with some of the largest names in tech and retail to help Americans to identify products that are more resistant to cyberattacks.
The initiative, which includes Google, Amazon, and Best Buy would create a new certification and labeling program, and would raise the bar for cybersecurity across an array of smart devices
White House Press Secretary Karine Jean-Pierre:
"In 2024, the program will be up and running, and soon after Americans will be able to look for the cyber trust mark's distinct shield, just like the logo on the screens behind me across common household devices such as baby monitors, home security cameras, fitness trackers and smart TVs and refrigerators of all price ranges. The logo will indicate to Americans shopping online or in stores. That device they're buying meets the U.S. government's cybersecurity requirements, and is less vulnerable to cyber attacks"
According to a senior administration official who did not wish to be named, the initiative is designed to make sure "our networks and the use of them is more secure, because it is so important for economic and national security."
The White House said that the Federal Communications Commission will seek public comment before rolling out the labeling program and register a national trademark with the U.S. Patent and Trademark Office.
In March, the White House launched its national cyber strategy that called on software makers and companies to take far greater responsibility to ensure that their systems cannot be hacked.
It also accelerated efforts by agencies such as the Federal Bureau of Investigation and the Defense Department to disrupt activities of hackers and ransomware groups around the world.
