STORY: Things keep getting better for Uniqlo owner Fast Retailing.

The Japanese firm already expected a third straight year of record profits.

But on Thursday it raised its outlook even higher.

The company now expects full-year operating profit to hit almost $3 billion.

Fast Retailing says Uniqlo did well at home, and in North America, Europe and Southeast Asia.

The brand known for quality, affordable basics is also getting a boost from the weak yen.

That boosts the value of sales made overseas.

Uniqlo is now plotting rapid expansion in markets including China.

It thinks it can benefit from a post-pandemic shift among consumers from luxury to value.

For the three months to the end of May, profits jumped by almost a third, beating forecasts.

Fast Retailing shares are up close to 30% this year, roughly matching the surge for Japan's benchmark Nikkei index.