On Monday, its website in the country showed that it was doing discounts - a rare practice for the tech giant.
The prices of some phones were cut by as much as 500 yuan - or about $70.
It's all branded as a time-limited event ahead of the Lunar New Year holidays.
But sales of Apple's iPhone 15 handset in China have been far worse than for previous models.
Home-grown competitors including Huawei and Xiaomi are offering competitive handsets.
And Reuters sources say some companies and government departments are curbing staffers use of Apple products.
That mirrors U.S. restrictions on some Chinese products, and could crimp demand.
Overall, analysts say Chinese iPhone sales were down 30% on the year in the first week of 2024.
Apple hasn't cut the prices of its newest models for years.
But it surprised markets by not raising prices for the latest range when it was launched in September.
Chinese online platforms including Pinduoduo have slashed prices for the iPhone 15 series by as much as 16% since the start of the year.
