Artisan Bistro, creator of modern organic frozen entrées, burritos, bowls and bakes, today announced that Kyle Richards, actress and star of The Real Housewives of Beverly Hills, has joined the company as an investor. In addition to her investment in the brand, the reality TV celebrity will enhance the brand’s marketing efforts by helping to turn the spotlight on the company’s existing product line and upcoming innovation.
“I’ve been a superfan of Artisan Bistro for some time, so when the opportunity arose to become actively involved in the growth of the company, I jumped at the chance,” said Richards. “I can relate to the challenges many consumers face when it comes to juggling nutritious eating with a hectic schedule, so I appreciate having convenient options like Artisan Bistro that taste great and aren’t loaded with things I know I shouldn’t be putting in my body.”
According to Leo Griffin, chief executive officer of Artisan Bistro Foods, Inc., Richards will serve as a spokesperson for the brand to help bring to life the convenience, premium-quality ingredients and satisfying flavors of its growing line of frozen products designed to meet the needs of busy, health-conscious individuals. Richards will play a role in a variety of efforts, including a series of exciting in-person events and publicity driven activities.
“Kyle embodies our target consumer: busy moms and professionals who are constantly on a journey to nourish their bodies with healthy nutrition, but don’t want to become consumed with constantly deciphering labels,” said Griffin. “We’re poised for an incredible year ahead and we’re thrilled to have Kyle on board to help elevate the Artisan Bistro brand.”
In addition to appointing Richards as a brand spokesperson, Artisan Bistro will activate an aggressive marketing, branding and public relations campaign for 2015.
Artisan Bistro’s nutritionally-rich frozen meals are made with delicious, non-GMO ingredients and sustainable proteins, like sustainably-caught wild Alaskan salmon, free-range chicken, grass-feed beef, and cage-free egg whites, plus premium organic vegetables and a variety of organic whole grains and legumes, including quinoa, lentils and garbanzo beans. All dishes contain 70 percent or more organic ingredients and are gluten free to deliver wholesome, fresh and unique options for anyone seeking great-tasting alternatives to cooking or eating out. Artisan Bistro meals are available in natural food stores and grocers nationwide including Whole Foods, Publix, Safeway and Target. For more information, visit www.TheArtisanBistro.com.
About Artisan Bistro
At Artisan Bistro, we believe healthy food should be delicious, easy and sustainable. We are on a mission to transform frozen food to be great tasting and great for you so that the frozen aisle can be your friend again. Our artisan chefs passionately craft globally inspired, modern cuisine using high-quality, organic, and sustainable ingredients to produce healthy and adventurous alternatives to cooking and eating out. Available in grocery stores throughout North America Artisan Bistro entrées, bowls, breakfasts, bakes and burritos contain 70 percent or more organic ingredients, are gluten free, and are ready to eat in minutes! Artisan Bistro creates its modern food craft in Irvine, California, and is part of Artisan Bistro Foods, Inc. For more information, visit www.TheArtisanBistro.com.
