The Grossbauer Group's internal branding project was chosen as one of the top 10 designs in the Midwest (Indiana, Illinois, Iowa, Kansas, North Dakota, South Dakota, Wisconsin), and among the 350 best designs in the U.S. in the 2014 Regional Design Annual. The team’s logo and comprehensive suite of identity designs were featured in the December 2014 issue of PRINT magazine.
The design competition, the most respected in the industry, is essential reading for every graphic designer and art director. PRINT serves as a catalogue of the most innovative work being done coast to coast in the U.S.
The six regional judges evaluated nearly 4,000 entries and selected winning projects that demonstrated an ideal mix of design, communication concepts, strategy, and execution. Submissions were judged by an expert panel featuring AIGA medalist Michael Vanderbyl, WIRED design director Caleb Bennett, Duffy & Partners design director Joseph Duffy, AIGA medalist Alexander Isley, AIGA medalist Jessica Helfand, and Sterling Brands design division president Debbie Millman.
In updating the Grossbauer Group's visual identity, the in-house creative team sought to communicate the company's core brand values: approachability, responsiveness, collaboration, and creativity. More than simply a logo update, the branding designs invite visual and tactile interaction across an exceptional range of functional, branded items—even down to a branded rubber band.
Commented judge Joseph Duffy, “The best design is a full brand language that comes to life in various ways along any/every touch point.” Visit the PRINT awards gallery online.
Learn more about The Grossbauer Group’s portfolio of integrated marketing, branding, and design projects at www.grossbauer.com/marketing-agency-portfolio.php.
