In response, Samsung is offering various artificial intelligence functions in its premium Galaxy S24 models as part of its strategy to attract buyers.
The new phones will have two-way voice translation in real-time of a live phone call conducted in two different languages, which the company said the Galaxy S24 series is the first ever smartphone to offer.
It also offers a "circle-to-search" function in which circling any part of an image on screen searches it in Google.
Samsung also announced that its new Galaxy S24 will deploy Google's generative artificial intelligence technology.
The Google deal will make Samsung one of the first companies to test Gemini Ultra, the search engine giant's most capable and largest large-language model.
