Research and Markets (http://www.researchandmarkets.com/research/fgjt28/mcommerce_market) has announced the addition of the "United States M-Commerce Market Report 2012-2016: ISIS, PayPal, Visa & Citibank Dominate the Market" report to their offering.
The key driver is the high adoption of mobile devices
The US is among one of the leading nations in the world that fueled the demand for, and, consequently, the growth of smartphones. In order to attract more customers and facilitate more transactions on this platform, mobile service providers are expanding their networks, and also providing high-speed data transfer services. Mobile phone application providers are increasingly creating applications that are user-friendly and easy to use. As the use of mobile devices increases, the adaption to mobile payments is also forecast to increase.
Offers are always introduced to attract customers. Many retailers are introducing mobile coupons that provide various offers and benefits for consumers who shop through m-commerce. This encourages consumers to purchase goods through m-commerce. As there is a demand for the virtual wallet among smartphone users, the availability of mobile coupons will encourage them to make mobile purchases.
Further, the report states that one of the key concerns in the market is security, as mobile commerce involves the transfer of critical data over the network. Consumers are increasingly becoming aware of the consequences of data privacy and are emphasizing data-secure processes and connections.
The key vendors dominating this market space are:
- ISIS
- PayPal Inc
- Visa Inc
-
Citibank.
Key Topics Covered:
01. Executive Summary
02. Scope of the Report
03. Market Research Methodology
04. List of Abbreviations
05. Introduction
06. Market Landscape
07. Market Segmentation by Application
08. Market Segmentation by Platform
09. Market Segmentation by Devices
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
18. Key Vendor Analysis
For more information visit http://www.researchandmarkets.com/research/fgjt28/mcommerce_market
Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S.
Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: M-Commerce