Research and Markets: UK CHILDWISE Monitor Report 2013-14: Children's and Teenagers' Media Consumption, Brand Attitudes and Key Behaviour

Research and Markets (http://www.researchandmarkets.com/research/pgz3nm/the_childwise) has announced the addition of the "The CHILDWISE Monitor Report 2013-14" report to their offering.

The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its 20th year. This year, more than 2400 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

The 2013/2014 Monitor Survey covers:

- Internet: access, frequency / time spent online, favourite websites, gaming, social networking, social gaming

- Computers: ownership and usage, laptops / tablets

- Games consoles: favourite games, games console ownership, gaming behaviour, time spent playing

- Mobile phones: ownership, makes of phone, usage, time spent using, smart phones, who pays, how are calls paid for, monthly spend

- Applications: usage, last app downloaded, favourite apps, paying for apps and in-app purchases

- TV: time spent watching, channels watched, favourite programmes, TV ownership, on-demand TV

- Music: accessing music, favourite groups, radio stations, downloading music

- Reading: favourites, frequency / time spent reading, reading online, ebook readers

- Money: pocket money and earnings, ad-hoc handouts, spending and saving

- Self purchase: categories bought from, buying online, next new gadget

- Sports: weekly hours in / out of school, opinion on amount of sport in school

- The London 2012 Olympics: recall, impact, awareness of Rio 2016

- Activities: out of school activities, frequency of ad hoc activities, involvement in music making, collecting things

- Careers and education: plans for post school / college, attitudes to education, career prospects

Key Topics Covered:

Overview And Summary

Introduction

Children And Their Media

1. Computers And The Internet -Summary

2. Games Consoles - Summary

3. Mobile Phones - Summary

4. Applications - Summary

5. Television Viewing - Summary

6. Music - Summary

7. Reading - Summary

8. Children's Equipment - Summary

The Child Consumer

9. Money- Summary

10. Children's Purchasing - Summary

Children And The Outside World

11. Sports - Summary

12. The London 2012 Olympics - Summary

Activities - Summary

14. Careers And Education - Summary

Appendix

For more information visit http://www.researchandmarkets.com/research/pgz3nm/the_childwise

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Sector: Consumer and Personal