Research and Markets (http://www.researchandmarkets.com/research/pqnrp8/the_vietnam) has announced the addition of the "The Vietnam Consumer Banking Report 2013-2014" report to their offering.

The Vietnam Consumer Banking Report - The Consumer Banking Country Profile: Vietnam, is the result of an extensive project by the author's teams in Beijing, Hong Kong and London.

This research builds on a proprietary database of Vietnam's financial institutions and markets, and it draws on an extensive survey that covered more than 10 Vietnamese banks, more than 15 personal interviews with key executives within various departments of Vietnamese banks, discrete conversations with regulators, and various conversations and interviews with local consumers about the market.

This report will give the reader competitive intelligence about the most competitive players in Vietnam's consumer banking industry. It will also allow the reader to fully understand key industry trends, opportunities, and problems within the Vietnamese market.

It would also help you inform your marketing, brand, strategy, market development executives, and sales people about the opportunities that are within Vietnam and how to strategically approach the growing market.

Key Topics Covered:

1. Part 1: Overview of Vietnam's financial system, regulations and potential reform

2. Part 2: Macro economic profile of Vietnam and its impact on the financial system

3. Part 3: Statistics and analyses of Vietnam's direct banking channels and growth

4. Part 4: Payment methods within Vietnam and the role of third party players

5. Part 5: The lending and liquidity environment in Vietnam

6. Part 6: The risk landscape Vietnam's financial services industry

7. Part 7: Competitive landscape of Vietnam's consumer banking industry

For more information visit http://www.researchandmarkets.com/research/pqnrp8/the_vietnam

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