Research and Markets (http://www.researchandmarkets.com/research/7wmmg6/glutenfree_foods) has announced the addition of the "Gluten-Free Foods in the U.S., 5th Edition" report to their offering.

Although market growth has slowed somewhat in relative terms, the appeal of gluten-free foods does not appear to be abating. Over the five-year period ended in 2014, sales of gluten-free products in traditionally grain-based categories posted a compound annual growth rate of 34%.

The gluten-free segment demonstrated growth in several categories during the 2013-2014 period, including pasta, cold cereal, baking mixes, and frozen bread/dough, even though overall sales in those categories dropped slightly.

Driving the increased sales of gluten-free products are an escalating prevalence of health problems associated with diet; more and better-quality gluten-free food products and their increasing availability in mainstream retail channels; and favorable rulings on the definition of gluten free by the FDA. There is a slight drag on sales among consumers who are disappointed in the benefits derived from a gluten-free diet, although such disappointments are typically the result of misconceptions about gluten-free foods.

Despite the increase in demand, the leadership arena for gluten-free foods is still largely populated by specialty marketers, the vast majority of which compete in the Salty Snacks category. The diversified, multi-national conglomerates that otherwise dominate the food industry at large have only a limited presence in the gluten-free market, although that presence is clearly on the rise.

Analysis of gluten-free foods focuses on traditionally grain-based products in the following categories:

  • Salty Snacks
  • Crackers
  • Pasta
  • Bread
  • Cold (ready-to-eat) Cereal
  • Cookies
  • Baking Mixes
  • Frozen Bread/Dough
  • Flour

Sales and market size data sources include:

  • A proprietary Packaged Facts national online consumer survey conducted in July/August 2014
  • IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers (including Target, Kmart, and Wal-Mart) with annual sales of $2 million or more
  • Simmons National Consumer Survey from Experian Marketing Services

Key Topics Covered:

Chapter 1: Executive Summary

Chapter 2: The Products: What Is Gluten, and Why Avoid It?

Chapter 3: The Market: Sales, Trends, Opportunities

Chapter 4 Key Points

Chapter 5: The Marketplace: Retail and Foodservice Trends

Chapter 6: Products and Ingredients: News, Trends, Innovations

Chapter 7: The Consumer: Opinions, Preferences, Influences, Behaviors

For more information visit http://www.researchandmarkets.com/research/7wmmg6/glutenfree_foods