Research and Markets (http://www.researchandmarkets.com/research/gkv7s2/emerging_trends) has announced the addition of the "Emerging Trends in the Indian Tractor Industry: Focus on Less than 20 HP and More than 50 HP Segment" report to their offering.

This report analyzes emerging trends in Indian tractor market. Report discusses market demand drivers with special focus on the emerging (50 H.P.) market segments.

The Tractor industry in India has seen a strong volume growth in the last few years backed by strong domestic demand and initiation of exports. Tractor industry has witnessed a change in demand in terms of consumer preference, primarily driven by increase of farmer's income and creation of new value segments. Currently, 83% of the farmers in India fall under small and marginal segment (Marginal landholding - <1 ha and Small land holding- 1-2 ha), where tractor penetration is close to 1%.

The strong historic growth (8.4% CAGR in the last 5 Years) is expected to continue, but there are some emerging trends in this Industry, which will act as key drivers for sales growth.

The key drivers are:

- Growing production and sales in the less than 20 HP tractor segment

- Growing production and sales in more than 50 HP tractor segment driven by demand for high end feature laden tractors

Key Topics Covered:

1. Executive Summary

2. Overview of Indian Tractor Market

2.1 Segmentation of Tractor market by Power output (HP)

2.2 Segmentation of Tractor market by Region and State

2.3 Segmentation by Players

2.4 Projection of market volumes (2012-13 to 2017-18)

3. Overview of Indian tractor market less than 20 HP

3.1 Shares by Players

3.2 Shares by Region

3.3 Projection of the market volumes (2013-2018)

3.4 Key demand drivers for tractors (Less than 20 HP)

4. Overview of tractor market more than 50 HP

4.1 Shares by Players

4.2 Shares by regions

4.3 Projection of the market volumes (2013-2018)

4.4 Demand driver of tractors (more than 50 HP)

5. Impact of Bharat Stage IV implementation on tractor manufacturers

6. Recommendation for tractor manufacturers

7. References

For more information visit http://www.researchandmarkets.com/research/gkv7s2/emerging_trends

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Laura Wood, Senior Manager.
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Sector: Agriculture