Research and Markets: 2020 Foresight: Banking The Mass Affluent

Research and Markets (http://www.researchandmarkets.com/research/3lhxh5/2020_foresight) has announced the addition of the "2020 Foresight: Banking The Mass Affluent" report to their offering.

The mass affluent population is rapidly growing and accounted for a 7.41% share of the world's population in 2012. Although it is a relatively small segment in volume terms, it holds around 40% of the total world's wealth. In volume terms, the US is the leading country with a mass affluent population of 77.77 million. In regional terms, Europe has the largest mass affluent population while the Asia- Pacific is the fastest- growing.

The mass affluent population is an entirely separate group of customers who are demographically and economically different from HNWIs and the mass market. Their lifestyle, spending behavior and attitudes are unlike those of the rest of the population.

The mass affluent category has a different approach to money management, and displays a preference for spending and investments. The mass affluent have different lifestyles and tend to spend more on entertainment, luxury and leisure products and services. Demographically, most of the mass affluent population is reaching retirement age and were victims of the financial crisis of 2008. The category has a tendency to save for retirement, and their children's education.

Key Topics Covered:

1 Introduction

2 Global Snapshot

3 The Mass Affluent - Customer Attitude and Behavioral Analysis

4 Mass Affluent - Key Drivers, Restraints and Opportunities

5 Bank's Strategies to Target Mass Affluent

5.1 The Americas

5.1.1 Marketing and social media strategy

5.1.2 Targeting Strategy

5.1.3 Case Study Bank of America

5.2 Europe

5.2.1 Marketing and social media strategy

5.2.2 Targeting strategy

5.2.3 Case Study Lloyds Banking Group

5.3 Asia-Pacific

5.3.1 Marketing and Social media strategy

5.3.2 Targeting Strategy

5.3.3 Case Study Standard Chartered

5.4 The Middle East and Africa

5.4.1 Marketing and social media strategy

5.4.2 Targeting strategy

5.4.3 Case Study Al Rajhi bank

Companies Mentioned

- Al Rajhi Bank

- Bank of America

- Citi Bank

- DBS Private Bank

- Dhofar Bank

- JPMorgan

- Kotak Mahindra

- Llyod's group

- Maybank Islamic Bank

- Santander Bank

- Standard Chartered

For more information visit http://www.researchandmarkets.com/research/3lhxh5/2020_foresight

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Sector: Wealth Management