The brand management revolutionaries at Plan B have brought industry veteran Jim Goldman into the fold, adding new dimension to the growing, full-service agency. His unique blend of expertise in strategic planning, business analysis, and relationship building, acquired over 25+ years of marketing experience, has already contributed to deeper insights and a better understanding of the brand-consumer interplay.

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Jim joins Plan B from LKH&S Marketing and Advertising, after stints with Rosen & Brichta and its digital arm, R&B Active. Leading business development initiatives across the full spectrum of media, he specializes in crafting unified online and offline brand experiences. By connecting clients to cutting-edge concepts and technology, Jim’s cross-functional teams successfully establish new levels of interconnectivity between brands and targets. Additional experience with product inception, positioning, and packaging gives Jim a big-picture understanding of what it takes to produce and implement results-driven programs. For a full-service agency on the rise, such depth and breadth of expertise is a welcome addition and an intriguing prospect moving forward.

In service of a growing and increasingly diverse client portfolio, Plan B will lean heavily on its new Account Group Director, whose experience spans from consumer products and financial services to foodservice and industrial products. Jim figures to be a tremendous asset from a leadership perspective, relishing the opportunity to provide coaching and continued education to the account service team. His knowledge of brand-consumer interaction and proven track record of successful programs will undoubtedly benefit Plan B’s efforts to deliver more personalized, more humanized messaging at the precise points that brands and consumers intersect.

Chicago-based creative advertising firm Plan B[the agency alternative] is a full-service, on-demand marketing partner. Plan B designs, develops and delivers innovative, strategic campaigns across all media platforms with a unique 4D approach that effectively integrates traditional, digital, mobile, and social media marketing solutions in real time. Learn more at the brand new PlanBadvertising.com.