Novinda Corp., a leader in non-carbon mercury removal technologies, announced today that its flagship product - Amended Silicates® HgX (AS HgX) - received the Technology Merit Award for Air Quality products from the Environmental Business Journal's 2013 Business Achievement Award competition.

Novinda's AS HgX is an economical and environmentally friendly non-carbon reagent that removes mercury from coal-fired power plant emissions, enabling utilities to comply with the EPA's strict Mercury & Air Toxic Standards (MATS). AS HgX is a mineral-based product that removes mercury via a chemical reaction, delivering dramatic economic and environmental advantages unavailable with competing products.

As a non-carbon product, AS HgX leaves fly ash (a byproduct of burning coal) pristine for reuse in manufacturing concrete, eliminating landfill burial of millions of tons of fly ash annually and providing utilities with substantial savings and a valuable revenue stream.

"We are honored to be selected as a 2013 Technology Merit Award winner. This distinction is an acknowledgment of the environmental and economic advantages of AS HgX and a tribute to the people here who have worked so hard to bring this product to market," said Ed Williams, Novinda's CEO.

Each year the Environmental Business Journal's Business Achievement Awards recognize outstanding business performance in the environmental industry. The 2013 awards honor 41 companies for revenue growth, acquisitions, innovative project designs, technology applications, new practice areas, social contributions and industry leadership.

About Novinda

Denver, Colorado-based Novinda is known for its family of non-carbon mercury capture reagents, Amended Silicates®, which remove mercury with chemical reactions rather than through adsorption technologies. Amended Silicates products provide economical, consistent and robust performance across a variety of power-plant configurations and operating conditions while preserving fly ash value. Amended Silicates was named Product of the Year in 2012 by Environmental Protection Magazine, in the Air Quality and Climate category. www.novinda.com

About Environmental Business International

Founded in 1988, Environmental Business International Inc. (EBI, San Diego, Calif.) is a research, publishing and consulting company that specializes in defining emerging markets and generating strategic market intelligence for companies, investors and policymakers. EBI publishes Environmental Business Journal®, the leading provider of strategic information for the environmental industry, and Climate Change Business Journal®, which covers nine segments of the Climate Change Industry. EBI also performs contract research for the government and private sector and founded the Environmental Industry Summit, an annual three-day event for executives in the environmental industry.

For Novinda
Karen Steeper
PR & Communications
303-947-6191
karensteeper@yahoo.com