Meenakshi Lala, CEO of UrbanStems, has shared his predictions for Mother's Day, a crucial moment for the company, equivalent to their ‘Super Bowl’. The company expects to deliver some 13 million flowers, a major logistical challenge given the perishable nature of the products and the vagaries of the weather affecting the world's flower crops.
Stock management begins months in advance to ensure that demand is met without excess. Flowers, imported from different continents, must reach customers in less than a week to guarantee freshness.
Despite a complex supply chain, UrbanStems relies on the diversity and quality of its flowers to stand out from the crowd. The company has found that customers are willing to invest in quality products, even in times of inflation.
Last-minute purchases are commonplace, but UrbanStems ensures delivery right up to the last minute, adapting to consumers' habits and allowing them to celebrate their loved ones with carefully selected bouquets of flowers.
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