MatchPoint Connection is introducing the “MatchPoint Marketing Fund,” an innovative and NCAA-compliant model, to boost name, image, likeness deals for both collegiate athletes and prominent businesses across the nation, with Louisiana State University (LSU) being the first school of focus.

By partnering with businesses and athletes, MatchPoint is building the first named Marketing Fund for LSU student-athletes, called the Tiger Fund. Wide receiver Kayshon Boutte has already executed a hefty marketing service agreement through the Fund. Gordon McKernon Injury Attorneys and Game Coin are the first to have jumped on this opportunity, with more participating businesses to be announced.

MatchPoint’s Marketing Fund allocates large marketing spends for NIL deals on behalf of its clients. It activates student-athlete partnerships, presents and negotiates deliverables, manages the scope of work, facilitates payment, and provides proper documentation for NCAA compliance throughout every step of the process.

“We are thrilled to launch the first Marketing Fund through our innovative platform,” MatchPoint CEO/President Brian Oliver said. “The Marketing Fund is a fully transparent 3rd-party model for conducting compliant NIL deals, and we are excited to bring this model to universities across the country so that we can secure business partnerships for as many student-athletes as possible.”

Unlike recent collectives that claim to be part of the rapidly growing NIL industry, MatchPoint’s Marketing Fund is built to protect both student-athlete eligibility and the associated risks taken on by businesses participating in NIL partnerships.

“Because the NIL market did not exist before July 1, 2021, we see it as our responsibility to educate people on what this new industry is, as well as ensure all student-athletes can safely and rightfully benefit year after year,” Oliver said.

MatchPoint Connection is one of the leaders in the NIL industry, providing a two-way marketplace for businesses and athletes to connect for endorsement deals, backed by 7-figure technology.

To get involved in the MatchPoint Marketing Fund, contact NIL@matchpointconnection.com