Infiniti Research, a global market intelligence solutions provider, has launched their latest list blog on the top five benefits of market intelligence to help chief marketing officers, or CMOs, to gather more insights from customer data with the help of market intelligence.

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Top Five Benefits of Market Intelligence (Graphic: Business Wire)

Top Five Benefits of Market Intelligence (Graphic: Business Wire)

In today’s fiercely competitive market environment, competitive advantage is momentary, and the ability to market and sell products becomes critical for survival. If a business is not able to react to the ever-changing supplier and market dynamics, there are high chances of losing in the market. Many ERP tools are available in the market, which will help market players to evaluate and organize data. However, the introduction of market intelligence has helped businesses to stay relevant in the competitive market landscape as it gives them insights to real-time data.

According to the market intelligence experts at Infiniti, “Market intelligence gives you a broad view of potential industries, markets, suppliers, and relevant factors, and can open up new opportunities to give you more control over supply chain availability, costs, and reliability.”

View the complete top five benefits of market intelligence from Infiniti

Infiniti Research is a global market intelligence company offering strategic market insights to help in looking outside market disruptions, studying competitive activity, and developing intelligent business strategies. Listed below are the top benefits of market intelligence.

Top benefits of market intelligence

  • Better view of actionable data: Businesses that have developed a single customer view can segment their customers based on value.
  • Improve customer retention capabilities: Businesses are always at the risk of being under attack from your competitors.
  • Boost upselling opportunities: How do you know which products to target for specific customer groups?
  • Visit our page, to view more benefits

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About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.

With 15+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.