NEW YORK, Jan. 8, 2018 /PRNewswire/ -- With winter comes harsh winds, frigid temperatures, steamy showers and rising thermostats. These conditions contribute to the inevitable battle with dry skin that lasts all winter long – it's no wonder that roughly two-thirds of Americans (65 percent) believe January is one of the months when their skin is at its worst, according to recently released results from a CeraVe® survey, conducted online by Harris Poll among more than 2,000 U.S. adults. That's why CeraVe®, the therapeutic skincare authority is proud to acknowledge today, January 8th, as Winter Skin Relief Day, a day focused on raising awareness for the skin's special needs in winter.
The CeraVe® Winter Skin Relief Day survey found that 42 percent of Americans say having dry skin in the winter is one of the things they dislike most– with fewer citing other annoyances like going to the DMV (37 percent) and filing taxes (32 percent). While more Americans wish there was a quick fix for dry skin during the winter than shoveling snow (45 percent vs. 35 percent), the survey revealed that many Americans (25 percent) are neglecting a skincare routine, which could bring them the fix they're seeking. According to the survey, a staggering 15 percent of Americans admitted they never moisturize their skin at all. Moreover, 30 percent of Americans moisturize their skin less than once a week or not at all and only 34 percent add moisturizer to their skincare routine in the wintertime.
"A proper skincare routine should be sustained year-round, but it becomes even more important in the winter months when cold, dry temperatures dehydrate the skin," said Dr. Michelle Henry, board-certified dermatologist. "It's important that in addition to a regular routine, consumers are moisturizing more often and adding stronger healing products like CeraVe® Healing Ointment into their routine throughout winter to rehydrate the dry skin that comes with the colder months."
Although achieving healthy skin is very attainable, it can still be a struggle for some and many Americans admitted they'd be willing to make much bigger tradeoffs for the promise of healthy skin. In fact, the survey revealed that 57 percent of Americans feel healthy skin is more important than staying up-to-date on social media and nearly a quarter of Americans (23 percent) would be willing to move to another climate if it promised healthier skin. Additionally, 18 percent would be willing to give up their favorite food for the duration of winter if it meant not having dry skin for the season, all indicating how much Americans desire relief from their winter skin woes and fortunately for them, CeraVe® makes the relief attainable without the tradeoff.
"We know people want healthy skin, but aren't always sure how to get it, especially in the month when skin is at its worst," said Derrick Booker, Head of U.S. Marketing. "CeraVe® has a deep scientific understanding of the skin and is committed to helping consumers understand the skin's needs and giving them products to meet those needs so their skin can look and feel good even in the winter."
This Winter Skin Relief Day, CeraVe® is here to make sure consumers' skin gets the relief it needs and they learn how to keep that troublesome dry skin at bay. CeraVe® offers a wide portfolio of therapeutic products to fit consumers' everyday skincare needs, in addition to products like CeraVe® Healing Ointment which is the added TLC skin needs during winter to provide long-lasting moisture to skin and help relieve dry skin. CeraVe® products are developed with dermatologists and contain an exclusive combination of ceramides 1, 3 and 6-11, which are essential to restoring and maintaining the skin's barrier. CeraVe® products utilize the patented Multi Vesicular Emulsion (MVE) Technology, which releases key ingredients into the skin slowly over 24 hours, allowing them to absorb into the skin to repair, restore and retain the skin's natural barrier.
For more information about CeraVe®, visit www.cerave.com.
About CeraVe
Founded in 2005 and developed with dermatologists, CeraVe is the first and only brand to offer a complete line of products containing essential ceramides and patented MVE technology to help restore the skin's natural protective barrier. CeraVe has a full line of skincare products to follow the dermatologist-recommended steps of: cleanse, treat and moisturize. The brand's mission is to provide therapeutic skincare for all. For more information, visit the brand on Facebook, Twitter or at www.cerave.com.
About L'Oréal
L'Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 34 diverse and complementary brands, the Group generated sales amounting to 25.8 billion euros in 2016 and employs 89,300 people worldwide. As the world's leading beauty company, L'Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and innovation, and a dedicated research team of 3,870 people, are at the core of L'Oréal's strategy, working to meet beauty aspirations all over the world. L'Oréal's sustainability commitment for 2020 "Sharing Beauty With All" sets out ambitious sustainable development objectives across the Group's value chain. For more information visit www.loreal.com.
Survey Methodology:
This survey was conducted online within the United States by Harris Poll on behalf of CeraVe® from December 12-14, 2017 among 2,048 U.S. adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.
Contact:
Stacey Kobeszko
Coyne PR
(973) 588 – 2000
SKobeszko@coynepr.com
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SOURCE CeraVe
