Moen, the number one faucet brand in North America, announced today that it has named Havas Chicago lead strategic brand and media agency of record. The decision follows a comprehensive agency selection process, as Moen plans to strengthen its brand and drive growth nationally. As integrated AOR, Havas Chicago will assume brand stewardship responsibilities across creative, media, digital and content.

In its search for a new agency, Moen sought a powerhouse AOR to challenge the status quo in the category and unify the brand’s marketing to drive growth and build brand preference. Havas Chicago’s passion for the challenge, fully integrated Village model, and successful track record of reinvigorating iconic American brands through cultural relevance, were the main reasons for its selection.

"While several prequalified agencies were excellent choices for Moen’s consideration, the team from Havas Chicago demonstrated superior capability and insights, as well as deep appreciation for our company culture, ethos, and brand potential in a way that created the most confidence in a partnership moving forward," said Tim McDonough, VP of Global Brand Marketing.

Modernizing the brand to better connect Moen with emerging consumers (millennials and centennials) and multicultural buyers is a challenge that falls squarely within Havas Chicago’s sweet spot. The agency has created award-winning, culturally relevant campaigns for its deep roster of iconic American brands including AutoZone, Citi, Craftsman, Cracker Barrel, DISH, Hefty, Reynolds, Ragu, Sears and Kmart.

"Moen is an amazing American brand that doesn't take their leadership position for granted. They recognize that consolidating their marketing efforts and achieving modern cultural relevance will catapult their growth to new levels. Our expertise in helping iconic American brands accelerate growth through cultural relevance is an awesome match. We couldn't be happier to work with the Moen team," said Paul Marobella, Chief Executive Officer, Havas Worldwide Chicago Group.

The Rojek Consulting Group based in Cleveland is the agency search consultancy that conducted the review.

About Havas Chicago

Havas Chicago is an agency committed to reinvigorating iconic American brands through cultural relevance. We bring an unmatched understanding of Millennials’ mindsets and behaviors, and a passion for embracing the emerging trends shaping business and pop culture. Part of Havas Worldwide (Euronext Paris SA: HAV.PA), a leading integrated marketing communications agency and the first to be named Global Agency of the Year by both Advertising Age and Campaign in the same year, we fuse an independent spirit with global scale, and are united by a shared mission to be the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. Learn more at our website: www.chi.havasworldwide.com, our blog: www.havashivemind.com, or follow us on Twitter: @HavasWWChicago, Facebook: https://www.facebook.com/HavasChicago, and Instagram: @HavasChi.

About Moen

As the #1 faucet brand in North America, Moen offers a diverse selection of thoughtfully designed kitchen and bath faucets, showerheads, accessories, bath safety products and kitchen sinks for residential applications – each delivering the best possible combination of meaningful innovation, useful features, on-trend styling and lasting value. In addition, Moen® Commercial offers superior-performing products that deliver lower lifetime costs for today's facilities.

Moen is part of Fortune Brands Home & Security, Inc. (NYSE: FBHS), which creates products and services that help fulfill the dreams of homeowners and help people feel more secure. The Company's trusted brands include Moen® faucets, Master Lock® and Sentry® Safe security products, MasterBrand® cabinets and Therma-Tru® entry door systems. Fortune Brands holds market leadership positions in all of its segments. Fortune Brands is part of the S&P MidCap 400 Index. For more information, please visit www.FBHS.com.