K'NAAN Launches Artist Integration Program with Clear Channel Media and Entertainment

January 30, 2012 at 09:10 am EST

MarketScreener.com By

Clear Channel Media and Entertainment, the leading media company in America with a greater reach than any other radio or television outlet, today announced the launch of its latest Artist Integration partnership with A&M/Octone Records introducing K'NAAN's latest single, "Is Anybody Out There" featuring Nelly Furtado. The Artist Integration Program is designed to increase audience awareness of up-and-coming music projects by leveraging Clear Channel's powerful properties through on-air and online promotional campaigns.

Clear Channel will partner with A&M/Octone Records for a two week-long on-air/online Artist Integration campaign beginning Jan. 30 to launch K'NAAN's latest single "Is Anybody Out There" featuring Nelly Furtado from his new album Country, God Or The Girl. The program will include a series of on-air artist profile spots that will run across Clear Channel's Contemporary Hit Radio (CHR) and HOT Adult Contemporary (AC) stations nationwide. The campaign will drive listeners to download the single at iTunes, and direct fans to local station websites where they can find more information about K'NAAN. As part of the Artist Integration Program, one winner and guest will receive a trip to Barbados to meet K'NAAN and see him and Nelly Furtado perform live. Other elements of the campaign will include an exclusive interview with K'NAAN, custom artist pages, banner ads and online promotions with direct links to iTunes, where listeners can purchase the album.

"One of the most exciting things about the Artist Integration Program is that it allows us to stimulate projects for up-and-coming artists as well as established icons," said Tom Poleman, President of Clear Channel National Programming Platforms. "At our Music Summit last fall, our Clear Channel Program Directors fell in love with K'NAAN's new project. We're excited to jump-start what's sure to be K'NAAN's breakout year."

"We are thrilled to partner with Clear Channel to introduce K'NAAN to new audiences across the country. The Artist Integration Program has rapidly become one of the music industry's most important vehicles to launch new artists," said Ben Berkman, Executive Vice President and Head of Promotion A&M/Octone Records. "K'NAAN achieved great international acclaim with the worldwide success of his single "Wavin' Flag," and with Clear Channel's powerful platforms now behind him, we have a special opportunity to break K'NAAN's music in the U.S."

About Clear Channel Media and Entertainment

With 238 million monthly listeners in the U.S., Clear Channel Media and Entertainment has the largest reach of any radio or television outlet in America. Clear Channel Media and Entertainment serves 150 cities through 850 owned radio stations. The company's radio stations and content can be heard on AM/FM stations, HD digital radio channels, Sirius/XM satellite, on the Internet at iHeartRadio.com and on the company's radio station websites, on the iHeartRadio mobile application on iPads and smartphones, and used via navigation systems from TomTom, Garmin and others.

The company's operations include radio broadcasting, online and mobile services and products, live concerts and events, syndication, music research services and independent media representation. Clear Channel Media and Entertainment is a division of CC Media Holdings, Inc. (OTCBB: CCMO), a leading global media and entertainment company. More information on the company can be found at clearchannel.com, clearchanneloutdoor.com and ccmediaholdings.com.

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