- Jamba demonstrates commitment to healthy, active living with launch of new delicious and satisfying meal replacement smoothies with a Weight Burner Boost*-
EMERYVILLE, California - January 4, 2012-Jamba Juice®, a
highly recognized, healthy active lifestyle brand, announces
today that it will launch new Fit 'n Fruitful™ smoothies with
a Weight Burner Boost™* in stores tomorrow, January 5, 2012.
This new smoothie platform reinforces Jamba's commitment to
healthy and active living with the launch of a tasty and
convenient meal substitute specialty beverage that provides
balanced nutrition. These smoothies provide 14 essential
vitamins and minerals, are a good source of protein and
fiber, contain two or more servings of fruit, and come in
three delicious flavors: Berry Blend, Strawberry Raspberry
Banana, and Peach Mango.
This New Year, Jamba Juice encourages everyone to Live
Fruitfully™ by embracing each day, each moment and each
opportunity to be healthy, active and have fun! It starts
with making the right choices and inspiring others to do the
same. With products like the Fit 'n Fruitful smoothies,
Probiotic Fruit & Yogurt Blends and steel-cut oatmeal made
with organic oats, Jamba Juice makes it easy for everyone to
make the right, healthy choices.
"We are thrilled to introduce Jamba's new Fit 'n
Fruitful smoothies - an offering we think is a great solution
for those trying to achieve several health goals," says
Susan Shields, senior vice president and CMO, Jamba Juice
Company. "Whether it's trying to get more fruit in
your diet, finding a delicious, healthy meal substitute
on-the-go, or supporting weight management goals while
providing balanced nutrition, Fit 'n Fruitful smoothies are a
great way to help you Live Fruitfully this year."
Fit 'n Fruitful smoothies are made with a Weight Burner
Boost*, which can also be added to any smoothie on the Jamba®
menu. When used daily, in combination with a healthy diet and
exercise program, the Weight Burner Boost can help support
long-term weight management goals by stimulating muscle
enzymes to burn more fat and promote lean muscle mass. And it
is caffeine free!
In addition to these nutritious offerings for the New Year,
Jamba Juice has two other products that support a healthy and
active lifestyle. The Coldbuster® Smoothie gives winter the
one-two punch with Antioxidant Power and Immunity boosts. The
Probiotic Fruit & Yogurt Blends help
support immune system and digestive health, and come in three
delicious flavors: Thrivin' Mango, Vibrant Blueberry and
Strawberries Alive.
For more information, please visit http://www.jambajuice.com,
become a fan on Facebook at www.facebook.com/JambaJuiceor follow us on Twitter at @JambaJuice.
* Weight Burner Boost is made with conjugated linoleic acid,
or "CLA", which is derived from safflower oil. CLA is a
naturally occurring fatty acid that is commonly found in
foods such as milk. CLA intake of between 1.7 grams to 3.6
grams per day for eight to 12 weeks can lead to improved
weight management when combined with a healthy diet and
exercise program. Results will not be achieved with sporadic
consumption. Each serving of Weight Burner Boost supplies two
grams of CLA.
Founded in 1990, Jamba Juice Company is a leading restaurant
retailer of better-for-you beverage and food offerings, which
include great tasting fruit smoothies, fresh juices and teas,
hot oatmeal made with organic steel cut oats, fruit and
veggie smoothies, Whirl'ns™ Frozen Yogurt, breakfast wraps,
salads, sandwiches, California Flatbreads™, and a variety of
baked goods and snacks. As of October 4, 2011, there were 752
locations in the United States consisting of 310
Company-owned and operated stores and 442 franchise-operated
stores. In addition, at October 4, 2011 there were 10
international stores.
CONTACTS:
For Jamba Juice Company
Neighbor Agency
Crystal Yang or Celia Sepulveda
Crystal@neighboragency.com
310-940-2228 celia@neighboragency.com
832.364.3509
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