According to a Kelton Global national survey1, 74% of people in Indiana say they need a good cup of joe to start their day off right – more than eating breakfast (38%) or waking up on time (46%). However, nearly one in five people believe it is difficult to correctly measure the amount of ground coffee needed for a perfect pot. Folgers® Perfect Measures™ coffee tabs are made of 100% pure ground coffee compressed into a tab that measures out a perfect scoop of coffee (one coffee tab = 1 tablespoon-sized scoop) and is just as fresh as ground. Folgers Perfect Measures coffee tabs take the guesswork out of brewing a consistent, great-tasting pot of coffee every morning.

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Brew the Perfect Pot Of Coffee Every Time with New Folgers® Perfect Measures Coffee Tabs (Photo: Bus ...

Brew the Perfect Pot Of Coffee Every Time with New Folgers® Perfect Measures Coffee Tabs (Photo: Business Wire)

Coffee lovers can pick their desired number of tabs (depending on how mild or bold they like their coffee; minimum 4 coffee tabs), place them in the coffee filter, pour 6 fluid oz. of water per tab, and enjoy the perfect pot of brewed coffee every time! Folgers Perfect Measures Coffee tabs are designed for use in all Automatic Drip Coffee Makers. They are packaged in small and large can size offerings and are available in five flavorful varieties – Classic Roast, Classic Decaf, Black Silk, Breakfast Blend®, and 100% Colombian.

“Coffee drinkers are increasingly looking for convenience, customization, and personalization,” said Maribeth Burns, Vice President, Corporate Communications, The J.M. Smucker Company. “Folgers Perfect Measures delivers on all three attributes in every pot of coffee, every time.”

This newest addition to the Folgers family of products is now available in Indianapolis and can be found in the coffee aisle where you buy groceries; Available in canisters of 85, 190, 220 and 350 tabs for a MSRP of $4.50-$8.99.

About The J.M. Smucker Company

For more than 115 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and natural foods products in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin’ Donuts®, Jif®, Crisco®, Pillsbury™, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, Millstone®, Café Bustelo®, Café Pilon®, truRoots®, White Lily®, Martha White®, and Sahale Snacks® in the United States, along with Robin Hood®, Five Roses®, Carnation®, and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit jmsmucker.com.

The J.M. Smucker Company is the owner of all trademarks referenced herein, except for the following, which are used under license: Pillsbury® is a trademark of The Pillsbury Company, LLC; Carnation® is a trademark of Societe des Produits Nestle S.A.; and Dunkin' Donuts® is a registered trademark of DD IP Holder LLC.

Dunkin' Donuts® brand is licensed to The J.M. Smucker Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, and drug stores. This information does not pertain to Dunkin' Donuts® coffee or other products for sale in Dunkin' Donuts® restaurants.

1 Source: Kelton Global. Survey was conducted between October 5th and 12th, 2015 among 1,012 nationally representative Americans 18+.

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