Hanmi Pharmaceutical Co. Ltd. : ‘Hanmi Pharm.’ has ranked No.1 in Pharmacy Marketing

'Hanmi Pharm.' Has Ranked No.1 in Pharmacy Marketing

Top raking 10 of best marketing pharmaceutical companies chosen

by pharmacists in 2012

Hanmi accounts for 31% of total respondents; Daewoong, Yuhan follows after Hanmi. 

Hanmi Pharm. ranked No. 1 of the best marketing pharmaceutical companies in year 2012 and many of local pharmaceutical companies are highly ranked.

The survey proceeded with 1,290 pharmacists and 1,261 pharmacists responded the survey as the response rate of 97.76%. This rate of response is relatively higher than that of a survey for hit drugs.    

It is because different pharmacy marketing strategies of pharmaceutical companies cause significant preferences of pharmacists.    

Hanmi Pharm. ranks top by the 404 respondents among the total of 1,290 (31.32%) which is more than double votes of second place of Daewoong.

Daewoong Pharm. ranks second with 168 votes (13.02%), Yuhan with 145 votes (11.24%) and Il-dong ranks fourth with 113 votes (8.76%). Green Cross Corp. (91votes, 7.05%), Dong-A (72votes, 5.58%), Chong Kun Dang (70votes, 5.43%), Kwang Dong (43votes, 3.33%) and Il-Yang (36votes, 2.79%) follows after Il-Dong.