The "Global Automatic Content Recognition Category - Procurement Market Intelligence Report" report has been added to Research and Markets' offering.

The increase in focus among advertisers and broadcasters to target consumers and enhance their media engagement, which requires the use of automatic content recognition (ACR) solutions, is anticipated to boost the growth of the global ACR market. Advertisers face challenges in aligning their product promotional strategies with a consistent message across the fragmented media landscape. They also face difficulties in quantifying the ROI from the broadcast media investments. As a result, most advertisers focus on target-based advertising that allows them to identify the prospect customers and promote products to them. In most cases, targeted advertising leverages ACR technology that enables advertisers to determine consumers' online behavior as well as media preferences and interests.

This report provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Key questions answered in this report

  • What are the market dynamics and key market trends?
  • What are the category growth drivers and constraints to category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices in this market?

Companies Mentioned

  • Nielsen
  • Kantar Media
  • Audible Magic
  • Digimarc
  • Shazam Entertainment

For more information about this report visit https://www.researchandmarkets.com/research/63wm2m/global_automatic?w=4