Engagement Labs : With Hot New Offers and “Real” Marketing, T-Mobile, MetroPCS, and LG Inspire Consumer Buzz, While Talk Turns Negative for Android and iPhone

Published by Engagement Labs on January 30, 2018

NEW YORK, NY (January 30, 2018) - The telecommunications industry is in a continual state of disruption, with smartphones, wearables and virtual assistants becoming ever more present in consumers' lives. Along with these changes, marketers are working within a highly competitive market and to be heard, they must find new and compelling strategies to get consumers to talk about their brands and thus drive sales. To help telecommunications product and service marketers better understand which brands consumers are talking about with family, friends and peers, both offline (face-to-face) and online (social media), Engagement Labs released its latest TotalSocial® rankings of social influence among telecom brands in the U.S.

The analysis looks at how each telecommunications brand has performed in consumer conversations over the last six months, compared to the six month period ending May 2017. According to the report, Samsung moved up one spot into first place, but T-Mobile and MetroPCS realized the biggest gains. T-Mobile jumped into second place from tenth, while MetroPCS rose six spots, making its debut in the top 10 at number nine. The biggest loser was Android, which dropped into seventh place from first. The iPhone didn't fare much better, falling five spots to 10th.

TotalSocial is a patent pending data and analytics platform, uniquely providing brands and companies with a comprehensive view of the social ecosystem and its impact on their business. Engagement Labs continues to grow its roster of Fortune 500 brands from a range of sectors including financial services, telecom, media, sports, food, beauty and software. TotalSocial is the only platform that combines online data about brand conversations that take place via social media, with offline data via word of mouth conversations. The platform has a proprietary 10-year database of offline conversation built by Engagement Labs, the only such source of offline data about brands, and is a major source of competitive advantage. These data feed the company's predictive analytics engine which uses proprietary algorithms and machine learning to forecast future sales and provide marketers with better insights, improved marketing ROI and increased sales. To learn more, visit www.engagementlabs.com / www.totalsocial.com.

About Engagement Labs
Engagement Labs (TSXV: EL) provides the world's leading brands with a unique and powerful way to drive sales and improve marketing ROI. Our TotalSocial^® technology platform combines social media listening metrics and with the world's only ongoing measure of offline word of mouth into a single, integrated solution, to allow marketers the ability to measure performance, diagnose areas of weakness and opportunity, and identify specific strategies and tactics to increase sales and improve marketing ROI. Our proprietary predictive analytics tie TotalSocial metrics to critical business outcomes. Engagement Labs has offices in the US, the UK and Canada.

Disclaimer in regards to Forward-looking Statements

Certain statements included herein constitute 'forward-looking statements' within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For media inquiries please contact:
Kate Tumino / Amrita Singh
KCSA Strategic Communications
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212-896-1252 / 212-896-1207

Ed Keller, CEO
Engagement Labs
[e-mail]
732-846-6800