Most of the key carriers in the voluntary market offer either a whole or universal life product, or both to their customers. These plans account for consistently around seven percent of all voluntary sales premiums written in the last seven years and are offered by 14 percent of U.S. employers on a voluntary basis, so they are an integral part of a robust voluntary portfolio. However, the higher complexity of the product (compared to term life and other health products) along with an increase in self-service enrollments and consistently low interest rates has sometimes made it a difficult sale at the employee level.

The purpose of this Spotlight™ Report, Voluntary Whole and Universal Life Products, is to help carriers better understand the universal and whole life voluntary/worksite marketplace by providing specific information regarding:

  • Product features, including product type, minimum/maximum face amount, available riders, loads and fees, etc.
  • Underwriting guidelines
  • Pricing and cash values
  • Commissions
  • Product challenges and future trends

With this data, carriers can evaluate their own universal and whole life products and approach to the market to determine if their offering is competitive in an ever-changing market.

The report is currently available for purchase for $3,000. For more information or to order, call today at (860) 676-9633 or email Eastbridge at info@eastbridge.com.

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.