DinnerCall®, a marketplace for grocery prepared meals, today announces a white label version of its e-commerce and fulfillment platform for grocerants seeking to make their prepared foods and meal kits available for online order and pickup.

“While shoppers are becoming increasingly interested in purchasing grocery prepared meals for lunch and dinner, busy families and professionals often lack the time to walk into a store and assemble a meal,” says Gerome Hays, founder and CEO of DinnerCall®. “The lack of an easy online ordering system is a lost revenue opportunity as time-constrained guests default to more convenient options including fast food, fast casual, or pizza.”

“There isn’t a solution on the market for grocerant operations. Online grocery shopping platforms cater to center aisle while restaurant menu ordering systems lack the flexibility inherent in a grocerant operation. Grocerant kitchens operate as part grocery and part restaurant,” says Hays.

The DinnerCall® white label platform allows a grocerant to:

  • Brand the platform to its specifications;
  • Design and offer “ready-to-cook,” “ready-to-heat,” and “ready-to-eat” meals and meal kits;
  • Facilitate in-store pickup, curbside pickup, or delivery options;
  • Offer online ordering on a store-by-store basis;
  • Offer guests the ability to purchase “add-ons” to increase the basket size;
  • Schedule the various offerings by day, week, and month;
  • Create one-day offers and “hot prices” to push a specific item or kit;
  • Control the amount of items that can be sold to align with inventory and capacity;
  • Use an automated “push marketing” email system to drive sales;
  • Add iOS and Android versions in addition to responsive web;
  • Harness enhanced analytics to track consumer behavior and refine the offerings.

DinnerCall’s® white label platform gives grocerants a leg up in the emerging prepared foods space and places them on a level playing field with digitally-enabled restaurants. For more information, visit www.DinnerCall.com.

About DinnerCall®

Founded as a public-benefit corporation in 2015, DinnerCall’s marketplace for prepared foods empowers customers to turn away from fast food and take-out and focus their attention on their favorite grocery stores for their dinnertime decisions. For more information, visit www.DinnerCall.com/grocery.