FirstBank, Colorado’s largest locally-owned bank, is giving Denver commuters the chance to win limited-edition skis and snowboards as part of its hugely popular “Capture the Cube” contest. And the key to winning is waiting…for the bus.

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Between now and Feb. 22, Denver residents will find a series of clues posted on FirstBank’s Instagram page that correlate to an illustrated map of Copper Mountain located at 21 Denver-area bus shelters. The first person to match each clue to the correct spot on the map will win one of three pairs of limited-edition Icelantic skis or three limited-edition snowboards from Never Summer. Here’s how to spot the clues and win:

1. Follow @efirstbank on Instagram and keep an eye out for clues (HINT: the image in this release is today’s clue!)
2. Once the clue is posted to Instagram, find the character featured in that clue on one of the Copper Mountain maps posted in 21 Denver-area bus shelters.
3. Snap a photo of the character in the map and tag @efirstbank directly over the character from the clue.
4. Hit the slopes with your new gear and tag @efirstbank in any Instagram photos.

“For the past three years, the only way to win a set of skis or snowboard through ‘Capture the Cube’ was by visiting Copper Mountain,” said John Ikard, CEO of FirstBank Holding Company. “This year we wanted to give even more people the chance to enjoy this fun, interactive contest by bringing it from the mountains to the city of Denver.”

FirstBank partnered with Never Summer Industries and Icelantic, two renowned Colorado-based manufacturers, to create the limited-edition FirstBank snowboard and skis. The Predator Series features a 3D wild animal Matroyshka graphic including wolf, bobcat, raccoon, and owl nesting dolls. The snowboard utilizes Never Summer’s patented R.C. (Rocker & Camber) technology for better edge-hold and stability. The Icelantic Nomad skis feature balanced flex, 2mm of camber underfoot, and a rockered tip and tail for the perfect all-mountain freeride ski.

As in previous years, skiers and snowboarders can still visit Copper Mountain to physically locate one of 99 orange FirstBank cubes placed throughout the season by following clues on FirstBank’s Instagram page. To learn more about Capture the Cube and to see the prizes up for grabs, visit www.capturethecube.com.

About FirstBank

FirstBank operates more than 120 locations in Colorado, Arizona and California. FirstBank is the largest locally owned banking organization in Colorado, serving more than 650,000 customers. Since 2000, FirstBank has contributed more than $50 million and thousands of volunteer hours to charitable organizations. FirstBank is unique in that a majority of its stock is owned by management and employees. For more information, go to www.efirstbank.com.

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