Crazy Cuizine, known for bringing authentic Chinese, Japanese, and Korean cuisine to the dinner table, is introducing an exciting new line of globally renowned flavors to its popular portfolio of convenient frozen Asian entrées, called Crazy Cuizine International Favorites. The new line will feature three bold new flavors, each with a vegetable, rice, or noodle component. The first three entrees being launched are Beijing Broccoli Beef (Chinese), Chicken Tikka Masala & Rice (Indian/Southwest Asian), and Garlic Chicken & Noodles (Chinese/Vietnamese).
“We’ve seen an increased demand from consumers for bolder flavors, healthier ingredient profiles, and more high quality ethnic entrees,” said David Weinberg, marketing director at Day-Lee Foods, Inc. “These first three International Favorites deliver well-known Asian entrees – ‘kicked up a notch’ with ‘restaurant quality’ flavors. They’re a real viable alternative to ‘takeout.’ We’re also adding hearty vegetables or grains to every dish in the line, so each offers a complete meal solution for busy families and individuals on-the-go.”
With steamed chicken or lightly breaded beef, plus lighter sauces, Crazy Cuizine’s new International Favorites entrées boast not only bold flavors and healthier ingredient profiles, but over time will expand beyond traditional Asian foods to more international and regional cuisines as well. Like all Crazy Cuizine foods, these new entrées have no added MSG or trans fats, and are ready to eat from freezer to table in just minutes. Each International Favorites dish can be served as a complete meal, or used as the starter for delicious, semi-homemade recipes (e.g. tacos, burritos, pizzas, wraps, salads, soups, etc.). Recipes and demo videos are available at www.crazycuizine.com/products.
The existing Crazy Cuizine line of convenient family meals includes a variety of Asian signature flavors, including Mandarin Orange Chicken, Teriyaki Chicken, Sweet-Chili Chicken, Korean BBQ Chicken, General Tso’s Chicken, and both Chicken and Pork Potstickers. Consumers can find Crazy Cuizine products at grocery chains such as Albertson’s, Safeway, Vons, Ralphs, Food for Less, Raley's, SaveMart, Lucky Supermarkets, Jewel, and many more. New Crazy Cuizine International Favorites will be rolling out to store shelves beginning April 2015. For more information about Crazy Cuizine products, visit www.crazycuizine.com.
Crazy Cuizine
A Day-Lee Foods brand, Crazy Cuizine is a line of authentic Asian dishes inspired by classic Japanese, Chinese and Korean recipes. Using Asian signature flavors, Crazy Cuizine brings delectable Asian favorites from freezer to table in 18 minutes or less, with products like Mandarin Orange Chicken, Teriyaki Chicken, Korean BBQ Chicken, General Tso’s Chicken, Sweet-Chili Chicken, and Chicken and Pork Potstickers. For more information about Crazy Cuizine, visit www.crazycuizine.com.
Day Lee Foods
Day-Lee Foods, Inc. has been delivering quality meat products to food service and general consumer markets for more than 30 years. Under its consumer brands, Crazy Cuizine and Day-Lee Pride, the company is a leader in the frozen Asian-cuisine-category, producing restaurant-quality dishes that deliver authenticity, value and convenience. For more information about Day-Lee Foods, visit www.day-lee.com.
