Callaway 2019 products: Apex 19 irons and hybrids, Odyssey Stroke Lab putters, ERC Soft golf balls and more

ERC Soft golf balls

Callaway says the ERC Soft golf balls - named after Ely Reeves Callaway -- are its longest golf balls, and they come with a new look, too.

For both distance and greenside performance, the ERC Soft golf balls have a multi-material Hybrid Cover that is said to produce faster ball speeds on long distance shots, and 'noticeably' higher spin around the greens. The balls also have Graphene-infused DualFast Cores, which are said to maximize energy and promote low spin with the driver and high launch.

The covers are designed with what Callaway calls 'Triple Track' technology that uses Vernier Acuity Precision, a visual technology that Callaway says helps land planes on aircraft carriers. For golfers, the technology is used on golf balls to help with alignment.

ERC Soft golf balls will sell for $39.99 a dozen starting on February 8.

Supersoft and Supersoft Magna golf balls

Made for 'straight distance,' according to the company, the 2019 versions of Callaway's familiar Supersoft standard golf balls have a softer cover and 'optimized' HEX Aerodynamics for less drag. The softer Trionomer cover, according to the company, also helps to promote 'greater shot-stopping spin.'

The new Supersoft Magna golf balls, as their names suggest, are actually larger in size. The USGA-legal golf balls, according to Callaway, are designed for golfers 'who struggle with consistent solid contact, and those looking for more distance and easy launch.' Due to a higher center of gravity, Callaways says the golf balls are more forgiving.

Both the Supersoft and Supersoft Magna golf balls will be available for $22.99 per dozen starting on February 8.