Geoscape, organizer of the 10th Annual New Mainstream Business Summit, announced that it has compiled its most influential lineup of world business leaders to convene on attracting and retaining New Mainstream consumers.

Comprised of emerging ethnicities such as Hispanics, Asians and African Americans, New Mainstream consumers will account for more than 40 percent of the U.S. population by 2020 and nearly all of consumer spending growth into the forseeable future. These groups represent trillions of dollars in spending per year - yet most businesses are not reaching them effectively.

Summit attendees will become well-equipped to capitalize upon this business opportunity, through guidance by many of the most competent leaders in the multicultural business community. The summit allows attendees to learn from the experience of many well-known brands and successful marketers. Among the presenters are the following:

  • Sol Trujillo, Global CEO Emeritus, US West, Orange, Telstra - Sol is a global CEO emeritus, having served as chief executive officer of US West , Orange (Europe) and Telstra (Australia). Today, Sol serves on several corporate boards, leads his own philanthropic organization, plus an avid investor and high-stakes deal maker.
  • Hal Gronfein, VP of Marketing for USA and Canada at Moneygram International - a global marketing veteran, Gronfein will share how their global perspective of the multicultural market has shaped their experience and program success.
  • Navaneet Dutt, Strategic Consultant for Marketing Knowledge Management at Humana - will share his insights and experiences in creating and executing strategies to help Humana agents connect with and provide services for low-income Hispanic, and African-American elders.
  • Mariela Ure, SVP, Hispanic Segment Strategy, Wells Fargo Bank - a corporate strategy director, Ure will share her organization's approach and success to attracting the Hispanic segment, on behalf of one of the largest retail banks in the U.S.
  • Ed Hudson and Angel Colon, Kroger -Kroger is the leading grocer in the U.S. with over three thousand stores and well-known brands such as Ralph's, Food 4 Less and Kroger. This grocery giant is at the leading edge of analytics and consumer insights, discussing why cultural targeting is key to their success.
  • Andy Kamlet, I-Behavior, Mark Lopez, Google and Christian Martinez, Facebook - Three digital media experts at the world's most renowned technology companies will share the latest tools and strategies for targeting otherwise unreachable the New Mainstream segments with web-based advertising.
  • Alex Lopez-Negrete, founder & CEO of Lopez Negrete Communications - the founder of one the nation's largest Hispanic advertising agencies, and former Agency Executive of the Year will lead a panel addressing the Hispanic market.
  • Nita Song, CEO of IW Group - the leader of a national advertising agency focusing on attracting Asian American consumers. Song is also a board member for the Asian American Advertising Federation (3AF) and will lead a panel of top brands who are investing in the Asian American consumer such as McDonald's, Walmart and Warner Brothers.
  • McGhee Williams Osse, Co-CEO of Burrell Communications Group - an African American marketing leader of one of the most highly-regarded multicultural advertising agencies, will lead a panel of brand representatives as well as behavioral and demographic experts Pepper Miller and Marilyn Stephens.

The New Mainstream Business Summit will take place at the Conrad Hotel in Miami from March 11-13, 2014. For more information on agenda, venue and registration, visit the full event page at Geoscape.com.

About Geoscape:

Geoscape provides automated intelligence systems, unique data products, research and analytic services for companies seeking to tap into the growth of new mainstream consumers in the U.S., Canada and Europe. The online Geoscape Intelligence System (GIS), the DirecTarget® database enrichment system and a variety of geo-demographic, consumer, business and media databases enable actionable insights that lead our clients to gain significant business advantages. Geoscape is a privately held company owned by NMS Capital and Cesar M Melgoza, Founder & CEO, and is headquartered in Miami.

PAN Communications
Adam Novak, 617-502-4326
anovak@pancomm.com